Armoury Welcomes Storyteller Sidney Van Wichelen

Sidney is a relentless talent and Matt (MD and executive producer of Armoury) knows it. Matt says “It’s an absolute pleasure to welcome such a multi-talented, amazingly creative, beautiful human being to the roster!" 

From his fierce knack for creating kickass music videos (the kind that generate more than 30 million + views) to informative public service announcements that get people thinking about difficult subject matters such as mental health, Sidney’s ever-expanding filmography is one of diversity and complexity covering a wide range of themes and emotions. Some will make you laugh, others will make you cry. His versatility comes down to his aesthetic and intention, which are all about revealing a little bit more about what it means to be human. 

Sidney is no stranger to the world of commercial filmmaking. He has made work for Telenet Playsports, which featured 2021 Formula 1 Champion Max Verstappen, a great example of Sidney’s talent as a cinematic storyteller. Looking forward to making his mark in the UK and the world, Sidney says "I always surround myself with people that share the same vision and passion. Armoury seems to be the right place at the right time for me. Can't wait to make impactful films together."