Thu, 10 Jan 2019 16:13:44 GMT
Pay As You Gym - the fitness brand that allows you to access thousands of gyms across the UK without being tied down to 12 month contracts - has launched a new campaign, concepted and produced by Armoury.
Armoury's Jack Laurance directed the spot which features a dystopian gym landscape featuring flaming punch bags, irritatingly buff gym bunnies and annoying 12 month contract paperwork.
Be inspired to lose your Christmas gut and watch the spot below.
Music Production: Finn Vine
Creative: Martin Davey & Jack Laurance
Creative Agency: Armoury
Post Production Company: Pickled Post
Colourist: Stefan Colosi
Director: Jack Laurance
DOP: Jordan Buck
Producer: Shimmy Ahmed
Production Company: Armoury
Audio Mix: Brendan Crehan
Genres: Visual VFX, People
Categories: Gyms, Sports and LeisureArmoury, Thu, 10 Jan 2019 16:13:44 GMT