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Armoury Introduces a Dystopian Gym Landscape for Pay as You Gym

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Studio concepts and produces spot directed by Jack Laurance

Armoury Introduces a Dystopian Gym Landscape for Pay as You Gym

Pay As You Gym - the fitness brand that allows you to access thousands of gyms across the UK without being tied down to 12 month contracts - has launched a new campaign, concepted and produced by Armoury.

Armoury's Jack Laurance directed the spot which features a dystopian gym landscape featuring flaming punch bags, irritatingly buff gym bunnies and annoying 12 month contract paperwork.

Be inspired to lose your Christmas gut and watch the spot below. 

CREDITS

Agency / Creative
Production
Post Production / VFX
Music / Sound
view more - Creative
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Genres: People, Visual VFX

Categories: Sports and Leisure, Gyms

Armoury, Thu, 10 Jan 2019 16:13:44 GMT