Thu, 10 Jan 2019 16:13:44 GMT
Pay As You Gym - the fitness brand that allows you to access thousands of gyms across the UK without being tied down to 12 month contracts - has launched a new campaign, concepted and produced by Armoury.
Armoury's Jack Laurance directed the spot which features a dystopian gym landscape featuring flaming punch bags, irritatingly buff gym bunnies and annoying 12 month contract paperwork.
Be inspired to lose your Christmas gut and watch the spot below.view more - Creative
Music Production: Finn Vine
Creative: Martin Davey & Jack Laurance
Creative Agency: Armoury
Post Production Company: Pickled Post
Colourist: Stefan Colosi
Director: Jack Laurance
DOP: Jordan Buck
Producer: Shimmy Ahmed
Production Company: Armoury
Audio Mix: Brendan Crehan
Genres: Visual VFX, People
Categories: Gyms, Sports and LeisureArmoury, Thu, 10 Jan 2019 16:13:44 GMT