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Armoury Introduces a Dystopian Gym Landscape for Pay as You Gym

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Studio concepts and produces spot directed by Jack Laurance

Armoury Introduces a Dystopian Gym Landscape for Pay as You Gym

Pay As You Gym - the fitness brand that allows you to access thousands of gyms across the UK without being tied down to 12 month contracts - has launched a new campaign, concepted and produced by Armoury.

Armoury's Jack Laurance directed the spot which features a dystopian gym landscape featuring flaming punch bags, irritatingly buff gym bunnies and annoying 12 month contract paperwork.

Be inspired to lose your Christmas gut and watch the spot below. 

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Music Production: Finn Vine

Creative Agency

Creative: Martin Davey & Jack Laurance

Creative Agency: Armoury

Post Production / VFX

Post Production Company: Pickled Post

Production Company

Colourist: Stefan Colosi

Director: Jack Laurance

DOP: Jordan Buck

Producer: Shimmy Ahmed

Production Company: Armoury


Audio Mix: Brendan Crehan

Genres: Visual VFX, People

Categories: Gyms, Sports and Leisure

Armoury, Thu, 10 Jan 2019 16:13:44 GMT