The VIA Agency created the campaign shining a light on dental students teeth hygiene for ARM & HAMMER
A new campaign from The VIA Agency for ARM & HAMMER Toothpaste shines a light on unseen plaque on your teeth. Though many people believe all toothpastes are the same, ARM & HAMMER says otherwise in this fun, somewhat shocking campaign.
By using a blacklight to show plaque on the teeth of dental students, VIA and ARM & HAMMER show that even those who take the best care of their teeth could be doing better. Now live, these spots showcase the benefit of using ARM & HAMMER Toothpaste compared to competitors.