ARM & HAMMER Shines a Light on Dental Hygiene

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The VIA Agency created the campaign shining a light on dental students teeth hygiene for ARM & HAMMER
ARM & HAMMER Shines a Light on Dental Hygiene
A new campaign from The VIA Agency for ARM & HAMMER Toothpaste shines a light on unseen plaque on your teeth. Though many people believe all toothpastes are the same, ARM & HAMMER says otherwise in this fun, somewhat shocking campaign.

By using a blacklight to show plaque on the teeth of dental students, VIA and ARM & HAMMER show that even those who take the best care of their teeth could be doing better. Now live, these spots showcase the benefit of using ARM & HAMMER Toothpaste compared to competitors.   

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Client Strategy Lead: Brian Demick

Client Strategist: Sarah Blais

Creative Lead: Ian Dunn

Art Director: Renata Chimenti

Creative: Emi Morita

Creative: Will Garcia

Project Management

Project Management Lead: Louisa Beaulieu

Project Manager: Clare DeSantis


Planning Lead: Scott MacLeod

Planner: Nick LaManna


Producer: Jennifer Klumas


Editorial: Playback Digital

Director: Josh Nussbaum

Production Company: M ss ng P ec es

Genres: People

Categories: Dental Care, Beauty & Health

The VIA Agency, 7 months ago