senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withLBB Pro
Group745

Arla Selects Accenture Song to Launch Two New Pan-European Sub-Brands

16/06/2022
Experience Agency
New York, USA
327
Share
Sub-brand ranges are set to launch in 2023/24 with campaigns spanning brand strategy, creative, digital innovation experience, and digital e-commerce

Arla Foods, the Scandinavian-based dairy cooperative, has awarded Accenture Song (formerly Accenture Interactive) the brief to handle the launch of two new pan-European sub-brands after a competitive pitch. Arla’s new sub-brand ranges are set to launch in 2023/24 with campaigns spanning brand strategy, creative, digital innovation experience, and digital e-commerce.

In addition to being Arla’s existing lead digital agency of record, the pitch wins for the new (undisclosed) sub-brands have secured Accenture Song’s position as Arla’s lead global creative agency. 

Katie Reed, VP of global Arla Brand, said, “Our sub-brands are seeing exceptional growth as consumers continue to choose our natural and sustainable high-quality products. We were so impressed by the creative and strategic thinking on a global scale that Accenture Song demonstrated and we’re looking forward to driving the growth of these two sub-brands together.”

James Denton-Clark, managing director at Accenture Song, said, “We are proud to have built upon our strong relationship with Arla and we’re looking forward to working with them to launch their new sub-brands.”


SIGN UP FOR OUR NEWSLETTER
Work from Accenture Song
The Summer of Community Cricket
NRMA Insurance
24/11/2024
43
0
A Help Company
NRMA Insurance
22/07/2024
29
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0