Arla Selects Accenture Song to Launch Two New Pan-European Sub-Brands

Arla Foods, the Scandinavian-based dairy cooperative, has awarded Accenture Song (formerly Accenture Interactive) the brief to handle the launch of two new pan-European sub-brands after a competitive pitch. Arla’s new sub-brand ranges are set to launch in 2023/24 with campaigns spanning brand strategy, creative, digital innovation experience, and digital e-commerce.

In addition to being Arla’s existing lead digital agency of record, the pitch wins for the new (undisclosed) sub-brands have secured Accenture Song’s position as Arla’s lead global creative agency. 

Katie Reed, VP of global Arla Brand, said, “Our sub-brands are seeing exceptional growth as consumers continue to choose our natural and sustainable high-quality products. We were so impressed by the creative and strategic thinking on a global scale that Accenture Song demonstrated and we’re looking forward to driving the growth of these two sub-brands together.”

James Denton-Clark, managing director at Accenture Song, said, “We are proud to have built upon our strong relationship with Arla and we’re looking forward to working with them to launch their new sub-brands.”