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Ariana Grande Stars in Publicis Seattle's New Campaign for T-Mobile


The comical spot sees a driver having to choose between listening to the popstar and getting directions home

Ariana Grande Stars in Publicis Seattle's New Campaign for T-Mobile

We’ve come to depend on our wireless devices for so much nowadays – from email, social media, music, navigation and more. Yet, there are still millions of Americans worrying about limited data buckets and overages every month. And, according to Publicis' new campaign for T-Mobile, they shouldn’t be!

Tonight during Supergirl (CW) and Timeless (NBC), T-Mobile will be debuting their latest ad as a part of the T-Mobile ONE campaign, to show Americans that the data struggle is all too real for too many people. But, it doesn’t have to be. The new spot stars pop icon Ariana Grande to bring awareness to the Un-carrier’s new unlimited everything plan, T-Mobile ONE.

The cheeky spot highlights the decisions millions of customers stuck with limited data bucket plans have to make – which in this case, ends up with Ariana left on the side of a road after the driver of the car she was riding in needs to use their last bit of data on navigation, rather than streaming Ariana’s music.

T-Mobile did away with overages a long time ago. But in August, they took it a big step further by eradicating data bucket plans and introducing T-Mobile ONE, the unlimited everything plan. And, with the fastest LTE network in America, T-Mobile’s network reaches nearly 311 million Americans and about 99% of those covered by Verizon.


Post Production / VFX
Agency / Creative
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Genres: Music & Sound Design, Comedy

Categories: Phones, Consumer Electronics

Publicis New York, Tue, 11 Oct 2016 09:48:27 GMT