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Ariana Grande Gets a 'Memoji' Makeover with Apple Music's GRAMMY Films

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GRAMMY-nominated artists feature in new spots from Media Arts Lab

Ariana Grande Gets a 'Memoji' Makeover with Apple Music's GRAMMY Films

Last year, Apple entertained music fans around the globe with the unexpected debut of Animoji music videos during the 60th GRAMMY Awards broadcast. This year, Apple Music is continuing to bring music fans closer to the artists they love with a Memoji GRAMMY Awards takeover, celebrating some of the biggest artists of the year in a way only Apple can. 

On February 10th, in celebration of Music’s Biggest Night, Apple Music is teaming up with three of the industry’s hottest artists to create bespoke GRAMMY Awards films starring double GRAMMY-nominated artist Ariana Grande, Florida Georgia Line and Khalid. The three films will make their television debut during the live broadcast and will feature tracks from each artist: the chart-topping '7 Rings' by Ariana Grande; the brand new song 'Talk' by Khalid that debuted yesterday; and beloved fan-favourite 'Simple' by Florida Georgia Line. Surrounding the GRAMMY Awards in Los Angeles, OOH images featuring Ariana Grande, Kacey Musgraves, H.E.R. and more will adorn the buildings around the Staples Center.


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Creative Agency

Creative Agency: Media Arts Lab

Genres: Animation, People

Categories: Music, Sports and Leisure

lbbonline.com, Fri, 08 Feb 2019 14:53:59 GMT