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Argos Pulls Up a Seat for the UK General Election

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CHI&Partners launches tongue-in-cheek 8th June spot

Argos Pulls Up a Seat for the UK General Election

Argos will today unveil an Election Special TV spot as part of its ‘80 Days of Argos’ campaign – which sees a new, topical, date-stamped ad run each day, spotlighting Argos’ market-leading same-day delivery service.

Created by CHI&Partners, the tongue-in-cheek 8th June spot shows a Habitat seat in a range of colours, along with the message: “Want seats 8th June? Get seats 8th June.”

The ad will run across TV, digital and social media and marks the ninth week of the 80-day campaign – which draws on real-world events and important dates within the national calendar as well as responding to consumer data and the Great British weather in order to serve a relevant, topical ad each day.

Yan Elliott, Joint ECD at CHI&Partners, said: “We’ve loved working on this campaign – and the snap election provided yet another fun opportunity to give Argos a role within an important cultural moment. The ‘Want Seats? Get Seats’ spot is ‘80 Days of Argos’ at its best – showing off how nimble, responsive and playful advertising can be.”

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Argos - Election
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Client

Advertiser: Argos

Post Production / VFX

Flame: Richard Barns

Producer: Kayleigh Macdonald & David Thomas

Creative Agency

Creative Agency: CHI&Partners

Executive Creative Director: Yan Elliott

Creatives: Liz Oakley, Duncan Brooks

Planners: Rebecca Munds, Rob Sandford

Producer: Rick Carter

Production Assistant: Alfie Glover-Short

Business Manager: Gary Simmons

Social: AllTogetherNow

Media Agency

Media Agency: Mindshare

Planner: Mark Baschnonga & Jenny Dolan

Production Company

Production Company: Carbon

Director: Oliver Briginshaw & Olly Ginelli

Producer: Toni Swaby

Production Designer: Heather Mort

Music

Sound Design: Jim Griffin @ Jungle Studios

Offline

Editor: Oliver Briginshaw & Olly Ginelli

Genres: Comedy

Categories: Retail and Restaurants , Retail Stores

The&Partnership, Thu, 08 Jun 2017 11:49:39 GMT