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Arena to Launch First Ever Cinema Campaign for Haven

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Brand to launch first TV ad in two years

Arena to Launch First Ever Cinema Campaign for Haven

Media planning and buying agency, Arena, announces an integrated campaign for Haven Holidays featuring the brand’s first new TV ad for two years and first ever cinema ad.

Running from 25 December across TV, VOD, social and online display the campaign will target families, focusing on mums. The TV ad will launch in the prime advertising spot following the Queen’s Speech on Christmas Day, and the cinema campaign – a first for Haven – will target slots during family films.

Showcasing a range of ‘Haven Days’ – from outdoorsy activity days, to indoor cosy days – the campaign will demonstrate every aspect of a Haven holiday, and will encourage people to share their own holiday experiences via social platforms. The creative was developed by Andy Imrie and Claus Larsen at SOUK.

Abi Ward, Group Business Director at Arena, said: “We’re really excited about this new campaign launch. It’s an innovative step change for such a strong UK holiday brand, and it’s a thrilling glimpse into what 2015 has in store for Haven in terms of audience-centric work that is firmly rooted in digital.”

Suzanne Hall, Head of holidays marketing at Haven, added: “This is an exciting moment in our brand journey bringing together the whole Haven experience, led by our new TV and Cinema campaign and supported across all our other channels.”

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Creative Agency

Creative Agency: Souk

Art Director: Claus Larsen

Copywriter: Andy Imrie

Production Company

Director: Morgan Hutchison

Production Company: RSA

Media Agency

Media Agency: Arena

Planner: Dorothy Elder

Music

Audio Post Production: Silk

Client

Advertiser: Haven

Post Production / VFX

Post Production Company: Framestore

Genres: Scenic

Categories: Travel, Holiday

lbbonline.com, Mon, 22 Dec 2014 15:32:26 GMT