Arena Media Appointed Media AOR of Giti Tire China

Havas Media Group China has announced the appointment of Arena Media as the media agency for Giti Tire (Giti), a global tire company offering a range of high quality tires and services.

Giti is headquartered in Singapore and delivers to more than 130 countries worldwide.

The agency won the business following a series of presentations.

Manfred Tsang (pictured), managing director of Havas Media Group Shanghai, said: “As a company, Giti places a lot of emphasis on reliability, innovation and high quality service, which are our core values at Havas Media Group too.”

“The marketing team was also impressed with our processes and tools based on meaningful connections planning and could clearly see how these can help shape the brand’s media strategy better. We were also able to demonstrate how this media strategy can be pragmatically executed, especially on TV,” he said.