Media planning and buying agency, Arena, has won the £4m Merck Consumer Health account in the UK and Ireland.
Arena will begin working with Merck Consumer Health, one of the world’s leading pharmaceutical and chemical companies, immediately, focusing on media planning and buying in multiple channels including content.
Working across Merck’s Consumer Health brand portfolio, including Seven Seas, Haliborange and Multibionta, the agency will also be implementing plans for the launch of new innovations from both Seven Seas and Haliborange.
Henry Daglish, MD at Arena, said: “Merck Consumer Health is a stellar brand and we are delighted to be commencing working with them. We have exciting plans across their portfolio, as well as for the new launches. At Arena we have joined forces with a fascinating variety of clients over the last few months, and this is bringing new and invigorating challenges, as well as giving our teams the opportunity to apply their skills and expertise to different fields.”
Ashish Bhatt at Merck, Director of Marketing UK and Ireland, added: “As a portfolio brand we were looking for an agile, flexible and always-on approach, and Arena delivered all three, and much more besides. With a proven track record in supporting and promoting rapid growth, Arena will be a trusted partner as we expand existing brands and launch NPDs into the into the UK and Ireland markets.”
Arena’s first campaign for Merck Consumer Health is planned to launch in August 2014. Arena has won a number of significant new business accounts in 2014, including Canti, Vapestick and Flight Centre.view more - Hires, Wins & Business