Are You Sick of Talking About Millennials?

The Hive releases a new film that aims to encapsulate the next generation that follows the millennial.

They have issued the following statement to explain their reasoning and a film that showcases why we should pay 'Gen Edge' more attention.

Read their words and watch their piece below to see it for yourself. 

"Sick of Talking About Millennials?

So...we got together with research firm, The Sound, to learn about the generation who is next and what they think about brands sticking their noses into politics, big and small.

Introducing Gen Edge, the next generation we’re all going to feel old learning about."