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Are You On The Right Side? Red Cross Radio Ad Tells The Two Sides Of A Disaster



TBWA\Colombia uses stereo sound to appeal to headphone users

Are You On The Right Side? Red Cross Radio Ad Tells The Two Sides Of A Disaster

Red Cross Sectional Antioquia needed young people to join to their volunteers team. So TBWA\Colombia made a radio ad specifically thought for this audience, aged between 20 and 30 years. 

As this target spends great time listening to the radio through mobile devices, especially with headphones, the piece made the most of stereo sound in order to invite them to join the right side: the side of those who help.

You can listen to the ad below. Be sure to use headphones to get the full experience!



Client/Brand: Red Cross Sectional Antioquia

Product/Service: Voluntary Work

General Creative Director: Jaime Cueto

Brand Director: Natalia Bustamante

Copywriters: Daniel Ávila, Paulo Zamora

Production Company: Radio Mix

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Categories: Charity, Corporate, Social and PSAs

TBWA Worldwide, Mon, 28 Apr 2014 11:10:16 GMT