Mon, 28 Apr 2014 11:10:16 GMT
Red Cross Sectional Antioquia needed young people to join to their volunteers team. So TBWA\Colombia made a radio ad specifically thought for this audience, aged between 20 and 30 years.
As this target spends great time listening to the radio through mobile devices, especially with headphones, the piece made the most of stereo sound in order to invite them to join the right side: the side of those who help.
You can listen to the ad below. Be sure to use headphones to get the full experience!
Client/Brand: Red Cross Sectional Antioquia
Product/Service: Voluntary Work
General Creative Director: Jaime Cueto
Brand Director: Natalia Bustamante
Copywriters: Daniel Ávila, Paulo Zamora
Production Company: Radio Mixview more - Creative
Categories: Charity, Corporate, Social and PSAsTBWA Worldwide, Mon, 28 Apr 2014 11:10:16 GMT