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Are You Man Enough for the Toyota Hilux?

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Saatchi Australia takes us to an intense testing facility to break the unbreakable

Are You Man Enough for the Toyota Hilux?

Saatchi & Saatchi Australia prepares to launch its latest campaign for Toyota Hilux this Saturday.

Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux.

Saatchi & Saatchi ECD Mike Spirkovski stated: “For decades Hilux has firmly held the flag for being ‘unbreakable’ and is seen as the pinnacle by many of the hardest-­‐working blokes across the country. We simply wanted to highlight that our Unbreakable Hilux deserves an equally unbreakable driver. Nothing less.

The campaign consists of a suite of TV spots, and will be further supported by an extensive social, outdoor and digital campaign.

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Music Production: Level Two Music

Sound Design: Nylon Studios


Edit Company: The Butchery

Editor: Jack Hutchings

Post Production / VFX

Colourist: Ben Eagleton @ BE

Post Production Company: Cutting Edge

Production Company

Director: Tim Bullock

Executive Producer: Adrian Shapiro

Production Company: Scoundrel


Advertiser: Toyota

Brand: Hilux

Creative Agency

Creative Agency: Saatchi & Saatchi Australia

Art Director: V. Wassim Kanaan

Copywriter: Emma Lord

Executive Creative Director: Mike Spirkovski

Executive Producer: Llew Griffiths

Managing Partner: Ben Court

Planner: Jason Lonsdale

Producer: Greg Fyson

Genres: Comedy, Dialogue

Categories: Cars, Automotive

Saatchi & Saatchi London, Fri, 26 Sep 2014 09:56:58 GMT