announces a new partnership with LBB that will provide all APA members with a bespoke set of marketing tools. These tools have been developed to save precious time and money on marketing and provide APA members with greater exposure to potential new business streams.
As of today, LBB can auto-deliver content posted on a company’s LBB page to the APA member pages. All a member needs to do is copy their RSS feed code from LBB and put it on their page on the APA. Using the same RSS code, APA members can also deliver news content from their LBB page to their own website, blog or social channels. This new functionality has been built-in to provide APA members with a hassle-free content stream that will save time posting content on several different channels at once. (Please get in contact with LBB or the APA if you want help to do set this up)
Alongside this, APA members will also be differentiated on LBB by a special APA icon. LBB’s readership is made up of over 250,000+ unique monthly visitors in 150 different countries. That audience breaks down into 45% agency, 35% brand marketing managers and 20% post and production readers. The new icon will make APA members instantly recognisable amongst their peers.
Steve Davies, Chief Executive of the APA says: “A key part of our role is the promotion of our member companies, both to advertisers in the UK and agencies around the world- and to anyone who would benefit from the expertise our members offer. Our website plays an important role in that, with the directory of members providing links to all of their websites and showreels. Each member co has a page about themselves on the site and our new partnership with LBB means that that page will be automatically updated with news from LBB. We’re delighted to be working with LBB because it will enable us both to amplify our impact, to the benefit of UK production.”
CEO of LBB, Matt Cooper comments: “The APA are the first association to take advantage of this brand-new toolkit and we are very excited to start offering it to associations around the world. We believe as the industry moves forward it’s incredibly important to support the work different associations are doing. We’re pleased to be able to help promote their members (and ours) without giving them any more work to do.”