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Are You Getting #CamPains? Intermark Group and American Family Care Have You Covered

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The new spot pokes fun at the tedium of this election cycle

Are You Getting #CamPains? Intermark Group and American Family Care Have You Covered

Full-service marketing agency Intermark Group is launching a quick-hit spot TV and web campaign for health care client American Family Care (AFC) that pokes fun of the uber-annoying 2016 election cycle.

The 30-second spot will air on early and late news programming during all broadcast network affiliates in AFC markets and local cable channels CNN and Fox News on Tuesday, Nov. 8 (Election Day), and Wednesday, Nov. 9. Longer-form video will run on Facebook and Twitter. American Family Care (AFC) operates urgent care, walk-in care, accessible primary care, family care and occupational health services in over 160 local clinics in 26 states.

The ad is set up like a prescription drug ad, where a dramatic scenario is interrupted by a kindly doctor who describes a series of “medical” conditions referred to as Election-Related Injuries. These include Phone Elbow Tendonitis, Eye-roll Strain, Bitten Tongue, Canada Thoughts and Crazy Uncle Syndrome Hysterics. The prescription? “A trip to AFC for the best in urgent, non-emergency treatment.” 

American Family Care’s non-partisan campaign hashtag is #CamPains.

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Client

Advertiser: American Family Care

Chief Marketing Officer: Bill Koleszar

CEO: Dr. Bruce Irwin

Production Company

Camera: Derek Boyd

Director: Joel Lugar

Production Company: Vazda Studios

Music

Sound Design: Jan-Michael Cifonie

Offline

Editor: Josh Cooley/David Witson

Creative Agency

Creative Agency: Intermark Group

Executive Creative Director: Keith Otter

Head Strategist: Jake McKenzie

Producer: Chris Mann

Genres: Comedy

Categories: Health care, Beauty & Health

Sapka Communications, Tue, 08 Nov 2016 15:41:37 GMT