MassiveMusic & MediaMonks (MMMM) are set to fuse together for the 6th consecutive year to host their infamous joint party held on the Wednesday of the Cannes Lions Festival of Creativity.
On 22 June, MMMM will don their lab coats and concoct ‘EXPERIMMMMENTAL’: a night of what you could call colourful ‘research’. They’ll be monitoring a number of important physical and mental changes in their test subjects (guests). Looking to see how the bodies and minds of the world’s top ad people change after long exposure to flashing lights, booming beats and excessive reflex limb movements…
The doctors at MMMM would like to mention that participation in EXPERIMMMMENTAL is entirely voluntary. However guests should know that, as lab rats, they will waive all rights – except of course the one to party – and should expect some mind-blowing side-effects.
According to Dr. Hans Brouwer, founder and CEO of
MassiveMusic: “EXPERIMMMMENTAL affords us an opportunity to advance our
understanding of creativity – and check the welfare of former clients and
According to Dr. Victor Knaap, CEO of MediaMonks: “I’m more than prepared for the craziness in Cannes! My tuxedo, rubber gloves and stethoscope are already packed!”
The Wednesday night party, which MassiveMusic has run for an astonishing 16 consecutive years and in collaboration with MediaMonks since 2011, is set to be their most epic test of party stamina yet.
You can click here to see if you’re eligible to be a test subject at EXPERIMMMMENTAL. (Test subjects are reminded to breathe whilst viewing – this amazing bit of innovative website was awarded by FWA with a Site Of The Day and Mobile Of The Day award.