Superprime director tells Addison Capper about the film that also features Justin Theroux, Urassaya Sperbund, Liu Haoran and Liya Kebede
Are you an explorer? This is the question asked by Louis Vuitton in this luscious, star-filled film for the launch of its Tambour Horizon connected watch.
Directed by Superprime's Kiku Ohe, the film features Sophie Turner, Justin Theroux, Urassaya Sperbund, Liu Haoran and Liya Kebede. "The campaign’s theme of travel and exploration was full of possibilities," Kiku tells us. "I was really interested in establishing a relationship between the landscape and performance. I’ve explored this theme a lot in my work, most deeply with my feature film The Lines, so that was a great starting point. I also worked closely with Ken Tokunaga [CD] to develop the circular visual motif – together we were really able to push this thread."
Shooting with celebrities can always prove particularly tricky for a director, due to the time limitations that come with them. Kiku worked with five here, across a series of different scenes. "I treated it like the ensemble cast is was," he says. "Each actor and celebrity had their own process and style which I had to adapt and respond too."
Game of Thrones star Turner, who features most prominently in the film, was a "dream to work with" according to the director. "She was very present, professional, and ready to explore some interesting performance choices," he adds. "At the end of the day great actors are everything. She also has a great sense of humour which made it fun."
Kiku's recent commercial reel features the likes of Merrell and Johnnie Walker, brands that live in a very different realm to the luxury nature of Louis Vuitton. Category or style is not something he likes to think about when developing creative projects though. "I’m more concerned with the idea and what is required to bring it to life," he says. "For me it always starts with a truth in performance and casting - these are the building blocks of any good film. Saying that, some of my first work was for fashion and music clients, so I’m familiar with the level of polish that comes with working in this style. It’s also refreshing that within this luxury space, you can really explore the surreal."