Are Selfies Selfish? TBWA Buenos Aires Thinks So In New Print Ads

In an era in which selfies are a new genre of photography, this Medicus Traveller Assistance campaign plays with a very interesting sociological aspect of the selfies. If everything in your life is about yourself, then when you travel there is still nothing more important than yourself. So even when the idea is still to take a picture showing that you're next to the most iconic monuments in Paris, New York, London: the Eiffel Tower, Statue of Liberty, Big Ben; well, they just come in second place.

Credits

Advertising Agency: TBWA, Buenos Aires, Argentina

Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda

Creative Directors: Nicolás Centroni, Fernando Serra

Art Director: André Soares

Copywriter: João Oliveira

Agency Producer: Sergio Palermo

Photographer: Lucila Blumencweig

Digital Artist: Fernando Serravalle

Account Executive: Carlota Gabrielli