Are Public Relations Jobs in Demand in Canada?

About Public Relations

Public relations is a communication process that builds relationships between brands and their target audience. It is all about influencing, engaging and building a relationship with key stakeholders in a company. Public relations contains some of the following disciplines:

Corporate Communications
Crisis Communications
Executive Communications
Internal Communications
Investor Relations Communications
Marketing Communications
Media Relations
Content Creation
Events
Social Media
Speechwriting
Brand Journalism

Qualifications Needed

When seeking a job in public relations, there are some education credentials that future employers may look for on your resume. Education in Marketing Communications is highly sought after, as well as journalism. Arts and Business are other degrees that are helpful for a public relations career.

Something to keep in mind as you’re working towards obtaining an education is the implementation of technology and how it is constantly advancing. The job market has changed drastically due to so much content moving online, including through social media, digital marketing, digital publications, and more. Some skills that employers will look for when hiring a public relations professional are:

Strong communications skills
Interpersonal skills
Capability to manage conflict
Strategic thinker

The Demand For Public Relations Specialists in Canada

Public relations firms across Canada bring in roughly $775 million in revenue each year and employ over 6,000 professionals. It can be predicted that 36,250 new job openings will be available in the public relations industry by 2026 (Konzelman, 2019).

The average salary in this field is roughly around 70,000 dollars a year.

Location of the Jobs Available

When applying for public relations jobs, some places to keep in mind include advertising agencies, Public relations agencies, government agencies, non-profit organizations, corporations, and consulting firms. However, public relations roles can be found when working for brands and other private companies as well.

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