ARCADE Signs Director Tom Wakeling

ARCADE has added comedy director Tom Wakeling to its growing commercial roster.

Known for playful, offbeat, visual humour, Tom has a knack for staging the outlandish in otherwise ordinary settings. The results are often heightened comic situations that are at once unexpected, delightfully absurd, and yet believable.

He has a keen eye for relatable casting and elicits warm and authentic performances, infused with a positivity and love of life.

A design graduate, Tom learned his advertising craft at The Outfit and Publicis, while simultaneously honing his visual storytelling in sketch comedy and music videos.

He broke through with a trio of comic spots for EE’s partnership with Apple, narrated by Kevin Bacon, and has since been sought out for brands such as Oreo, Samsung, Canon, TUI, UNICEF x Domestos and Google.

“We’ve seen first-hand how Tom transforms projects with his wit, warmth and imagination,” says Esteban Frost, Partner/EP at ARCADE. “We’ve also seen the depth of visual inventiveness in his personal projects – a gift for crafting original, emotive, cinematic imagery that when fused with his comic talents is going to propel him to new heights. We are thrilled Tom has joined the ARCADE family and are excited to see what he does next.” 

Tom comments: “Yes, what he said.”

Watch a selection of Tom Wakeling’s work here.