Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Arcade Fire Shines with Just a Reflektor

Creative 0 Add to collection

Interactive music video from Vincent Morisset, moody monochrome from Anton Corbijn

Arcade Fire Shines with Just a Reflektor

Never a band to do things by halves, Arcade Fire have released their hotly anticipated new single with not one but two music videos.


The first is a light-soaked interactive experience, directed by Vincent Morisset and created by Google’s Aaron Koblin and UNIT9.


The video follows the story of a female dancer and invites the viewer to dance along with mouse or smartphone. The project follows Arcade Fire and Morisset’s archive of interactive projects, though this one is the most intuitive to date. To view the video head to the band’s site




Anyone wishing to pick apart the technology behind the project can head to the tech page to decipher the various scripts, engines and orientation devices that have come together to create the experience.


Meanwhile director Anton Corbijn has created a complementary music video for the same track, starring the band in over-sized Papier Mâché heads. The eight-minute video sees the band climb into a van and meet a man in a giant mirrored suit.


The track, which also features a guest appearance from David Bowie, is the first from the band’s upcoming album, due to launch on October 28.


Credits (interactive)

Vincent Morisset

Created by


Creative Director
Aaron Koblin

Production Company


Arcade Fire

Arcade Fire

Interactive Producer
Amelia Roberts
Lead Developer 
Maciej Zasada

Vincent Morisset

Renato Formato
Fábio Azevedo

Google Tech Team
Aaron Koblin
Doug Fritz
Jono Bandel
Aleksandar Rodic

Film Production
Antler Films

Behind The Scenes
Ian Lagarde

Special Thanks to our friends at Google
Sabah Kosoy
Jenny Ramaswamy
Valdean Klump
Clem Wright

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music performance

Categories: Short films, Music video, Tue, 10 Sep 2013 13:34:32 GMT