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AR App Gruesome Gotham Maps New York Murders to Generate Horror for Halloween

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Gruesome Gotham reveals a map of murders that users can follow to unlock actual crime scenes that took place in the streets of New York

AR App Gruesome Gotham Maps New York Murders to Generate Horror for Halloween
In the sprit of Halloween, NY-based design and innovation company, Firstborn, has launched the AR app, Gruesome Gotham, which brings to life historic 19th Century New York crime scenes through a location-based AR adventure. Available free for download in the App Store for iPhone users only, or through the app’s microsite, Gruesome Gotham reveals a map of chilling murders that users can follow to unlock actual crime scenes that took place throughout the downtown streets of New York City. A narrator accompanies users to recount the gory details while a tabloid-style newspaper section of the app provides additional information on each crime – from the famed slaughtering of former Bowery Boys gang leader “Bill the Butcher”, to the shooting of “Jubilee Jim” in the former Grand Central Hotel.



 
Firstborn is no stranger to tech-driven holiday experiences. Last December they launched interactive VR experience, “Nick”, which invited users to battle evil elves out of Santa’s workshop.
 
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Gruesome Gotham Tease
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Digital Production Company

3D Artist: Ron White

Onsite Developer: Rick van Mook (Senior) Morgan Villedieu (Creative)

Senior Producer: Shayna Friedman

Social Developer: Shawn Woodford (operations engineer)

Software Developer: Owen van Dijk (Senior)

Technical Lead: Mike Bourbeau (Artist), Daniel Viedma (Associate Technical Director)

Music

Audio Post Production: Sound Distillery

Studio Director: Ben Kainz

Voice-over: Briana Packen

Offline

Editor: Mike Wells

Creative Agency

Art Director: Florence Libbrecht Daniel Munzing

Business Affairs Manager: Gabe Garner (SVP)

Content & Creative Development: Alex Krawitz

Copywriter: Lily Stockton (Associate)

Copywriters: Joey McRobert

Creative Agency: Firstborn

Designer: Dana Uher (Associate)

Director of Communications Strategy: Emily Hom

Senior UX Designer: Eric Raymundo

VP, Media: Eric Decker

Firstborn, Mon, 30 Oct 2017 11:05:47 GMT