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Appliance Store Noel Leeming Helps Kiwi Kids Find the Perfect Father’s Day Gift

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TBWA\New Zealand bring the store back to screens in time for Father’s Day

Appliance Store Noel Leeming Helps Kiwi Kids Find the Perfect Father’s Day Gift

TBWA\New Zealand and Noel Leeming have brought Noel Leeming back to our screens this Father’s Day.

Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother and son find the perfect gift for dad. 

It does this by playing with something we can all relate to – a kid getting excited about buying a present.

And while it was shot in level one, the ensuing fun is something we could all use right now.

“It’s great to see our brand purpose ‘always happy to help’ being applied to one of the most special days of the year – Father’s Day.  It’s a great demonstration of the brand helping to find a gift that will go to good use, with a bit of insightful fun & charm to boot.” said Jonathan Waecker, chief customer officer at The Warehouse Group.

Shane Bradnick, TBWA\NZ chief creative officer, added: “We’re enjoying creating the unique comedy of this second ad in the Noel’s campaign. The resolve being a fresh take on Father’s Day you don’t see coming.

“We love our kids loud voices, but now more than ever we also love a good pair of noise cancelling headphones.”

The campaign will be rolling out across TV and digital.

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Client: Noel Leeming

Agency: TBWA\NZ

Media Agency: OMG

Noel Leeming PO audience & customer attraction: Rebecca Cheah

Noel Leeming Brand marketing audience & customer attraction: Lou Devine

Production Company: Tutu Films

Director: Robin Walters

Producer: Bex Richardson

DOP: Darryl Ward

Offline: Ben Chesters

Categories: Retail Stores, Retail and Restaurants

TBWA\New Zealand, Wed, 01 Sep 2021 10:21:27 GMT