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Apple's Visually Stunning Carnival Campaign Was Shot Entirely on an iPhone X

06/02/2018
Advertising Agency
New York, USA
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Shot on location in Rio De Janeiro, the film stars Brazilian singer, songwriter and musician Moraes Moreira, alongside singer and songwriter IZA

Apple has debuted a film aptly named “I am Carnival,” a colourful celebration of Brazilian Carnival shot entirely on iPhone X.

The campaign is a local extension of the award-winning Shot on iPhone campaign starring Brazilian singer, songwriter and musician Moraes Moreira, alongside singer and songwriter IZA.

Also featured in the film are local celebrities including actor and singer Jonathan Acevedo, YouTube star Thalia Meneghim and social media phenomenon Rafael Uccman.

Shot in Rio de Janeiro’s Santa Teresa neighbourhood, “I am Carnival” celebrates the emotions, colours and characters of Brazilian Carnival as portrayed through the Front Camera Portrait Lighting effects of the all-new iPhone X. In the first week since it’s YouTube debut, the film has received more than 5 Million views and counting. It will run on social media and featured in out-of-home images throughout São Paulo, Rio de Janeiro and Brasília.

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