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Apple's IWD Ad Is a Star-Studded Reel of Female Icons

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A series of black and white portraits are set to a stirring Beyonce tune in the 'Behind The Mac' spot for International Women's Day

Apple's IWD Ad Is a Star-Studded Reel of Female Icons

Apple is marking Sunday's International Women's Day with a new iteration of its Behind the Mac campaign. It features a series of black and white photographs of iconic women from around the world.

The spot, which was created by TBWA\Media Arts Lab is set to Beyonce's '***Flawless', which features an extract from speech TED talk presentation by Nigerian writer Chimamanda Ngozi Adichie titled 'We Should All Be Feminists'.

Notable faces in the campaign include Mario Kondo, Megan Rapinoe and Shannon Box, Alicia Keys, and Elizabeth Banks. A full list can be found underneath the video which you can check out below.


Featured, in order:

00:01 — Malala Yousafzai: The youngest Nobel laureate for her work on girls’ education.
00:02 — Ava Duvernay: Director known for “Selma” and “When They See Us.”
00:04 — Marie Kondo: Tidying expert, bestselling author and Emmy-nominated television star.
00:07 — Greta Gerwig: Director known for “Lady Bird” and “Little Women.”
00:09 — Gloria Steinem: Women’s rights activist who helped start second-wave feminism.
00:11 — Lady Gaga: GRAMMY®️ & Oscar winning artist and founder of the Born This Way foundation.
00:13 — Megan Rapinoe and Shannon Boxx: World Cup champions fighting for equal pay.
00:15 — Olivia Wilde: Actor and director known for her feature debut “Booksmart.”
00:17 — Diane von Furstenberg: Fashion designer and founder of the DVF Awards.
00:19 — Elizabeth Banks: Actor and director of “Pitch Perfect 2” and “Charlie’s Angels.”
00:21 — Alicia Keys: GRAMMY®️ winning artist, touching hearts and inspiring the world through her art.
00:23 — Lilly Singh: The first woman to host a network late-night talk show in 30 years.
00:25 — Audrey Gelman: C.E.O and first visibly pregnant woman featured on a business magazine cover.
00:27 — Black Mamba: South Africa’s women-run anti-poaching unit.
00:30 — Victoria Monét: On-the-rise artist and GRAMMY®️ nominee, known for her hit songwriting.
00:32 — Tarana Burke: Founder of The ‘me too.’ Movement.
00:34 — DJ Switch: A 12-year-old DJ and founder of the DJ Switch Foundation for education.


As well as the campaign, Apple will also host over 5,000 in-store female-focused sessions around the theme 'She Creates'. 

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Genres: Music & Sound Design, People

Categories: Computers, Consumer Electronics

LBB Editorial, Thu, 05 Mar 2020 11:00:23 GMT