Apple's Business Connect Celebrates National Donut Day with the Story of a Mother-Son Donut Duo

TBWA\Media Arts Lab has launched a new campaign for Apple's Business Connect. 

The service makes it easy for business owners to claim their location place card and customise the way they appear to more than a billion Apple users across Apple Maps, Messages, Wallets, Siri, and more. For National Donut Day on the 2nd of June, Apple inspired business owners to put their business on the map with Business Connect through the story of mother-son duo Donna and Demetri Siafakas.

In the film, Donna and Demetri explain how Business Connect has helped them connect with customers worldwide and keep their community up-to-date with announcements and special offers.

“This was just a neighbourhood spot for locals, but now we reach people from all over and with Business Connect,” said Demetri Siafakeas, co-owner of Peter Pan Donut & Pastry Shop. "Even people outside New York can see us. We have a real community feel at the shop. We keep our community up to date with this Showcase feature that lets us make announcements, update special offers and show off some donuts.”