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Applebee’s Salutes 'Regulars' in New Brand Campaign from Grey

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The campaign will run during the NFL playoffs this month and on prime-time programming

Applebee’s Salutes 'Regulars' in New Brand Campaign from Grey

This week Applebee’s launches a new brand campaign from Grey called 'The Regulars', the commercials salute real, everyday patrons for their loyalty and consistency during a time that has been anything but regular.

Americans from all walks of life, from Little Leaguers to firefighters and senior citizens, are seen living their lives, sharing a meal and a connection in this new campaign from Grey.

Applebee’s commercials, known for music that grips people’s attention and evokes emotions, features the famous 'Cheers' television anthem in the latest work. 

It is the first campaign from the casual-dining chain that does not feature menu or special deals. The campaign will run during the NFL playoffs this month and on prime-time programming.

Last summer, Applebee’s partnership with country star Walker Hayes and his hit 'Fancy Like', that talks about date night at the restaurant, became a viral and sales sensation. 

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Credits

BRAND: Applebee’s

John Cywinski: President

Joel Yashinsky: Chief Marketing Officer

Heather Boyer: Director, Advertising and Partnerships

CREATIVE AGENCY: Grey New York

Advertiser: Applebee’s

Spot Title: Regulars

First Air Date: 1/9/2022

Agency: Grey

WW Chief Creative Officer: John Patroulis

Chief Creative Officer: Justine Armour

Executive Creative Director: Lance Parrish

Creative Director: Mike Latshaw

Creative Director: Talia Bradicich

Associate Creative Director: Talia Rapp

Associate Creative Director: Jessica Bass

EVP, Account Director: Nadine Falco

VP, Account Director: Ilyssa Harbatkin

VP, Account Director: Lucie Kittel

Account Supervisor: Ariana Tsapralis

Senior Account Executive: Mary Jane Fischer

Executive Strategy Director: Tony Lederer

Planning Director: Lauren Friezo

Senior Brand Planner: Taylor McLean

Brand Planner: Estie Wassner

Project Director: Arie Andrews

EXECUTIVE PRODUCTION: Townhouse

Chief Production Officer: James McPherson

Director of Production: Kim Kietz

Executive Producer: Peri Brand

Executive Producer: Liat Ebersohl

Music Producer: Leland Drake

SVP, Director of Business Affairs: Stephen Bernstein

VP, Head of Talent: Natasha Howell

Business Manager: Lisa Johnson

PRODUCTION COMPANY: Smuggler

Director: Henry-Alex Rubin

Co-Founder: Patrick Milling-Smith

Co-Founder: Brian Carmody

Executive Producer: Drew Santarsiero

Chief Operating Officer: Andrew Colon

Head of Production: Alex Hughes

Producer: Leah Allina

EDITING/FINISHING: Cartel

Executive Producer/Managing Director: Lauren Bleiweiss

Head of Production: Meagen Carroll

Head of Production: Vietan Nguyen

COLOR: COMPANY 3 LA

Senior Colorist: Dave Hussey

Assistant Colorist: James Harmon

Senior Producer: Mario Castro

SVP Short Form: Ashley McKim

Audio Post: Heard City

Managing Partner: Gloria Pitagorsky

Mixers: Eric Warzecha, Phil Loeb, Evan Anderson

Executive Producers: Jackie James & Sasha Awn

Senior Producer: Liana Rosenberg

Assistant Producer: Nick Duvarney

Assistant Mixers: Ronnie Stapleton, Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin

PR: Current

SVP, Client Experience: Shannon McGovern

SVP, Integrated Media Strategy: Mara Mazzoni

Manager, Media Relations: Josephine Bonnie Mallari

MEDIA: Initiative

Managing Director, Client Advice & Management: Kat So

Senior Group Director, Partnerships: Sharon Iancu

Director, Video Partnerships: Allison Rapps

Director, Digital Performance: Brian Pankauskas

Director, Communications Design: Karyn Saldanha

Genres: Storytelling

Categories: Fast food, Retail and Restaurants

Grey New York, Wed, 12 Jan 2022 16:03:23 GMT