senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Apple TV+ Celebrates the Launch of ‘Prehistoric Planet’ Season 2 with an Epic Global Gallery

22/05/2023
Advertising Agency
London, UK
625
Share
Natural landscape artist David Popa uses prehistoric pigments and all-natural materials to create spectacular earth murals in the United States, England and Finland

Apple TV+ have unveiled a series of spectacular dinosaur artworks that celebrate the iconic dinosaurs, Tyrannosaurus rex, Triceratops and Hatzegopteryx, featured in the second season of ‘Prehistoric Planet.’

The out of home campaign created by trailblazing MTArt agency artist David Popa was created from purely natural materials, including earth pigments, ground shells, charcoal and local chalk, to bring the dinosaurs to life in vivid detail.

Popa spent over 12 hours expertly crafting each of the super-size earth murals, incorporating his love of history, anthropology and contemporary art to create distinct visuals created solely with water sourced from the area to create the beautiful works of eco-art which wash away with the rain.

The campaign was devised and conceived by creative agency Taylor Herring and follows their execution of last years ‘Beach Billboard’ devised to launch season one of the hit show in the UK which featured a 50 metre long sand art piece recreating T-Rex footprints which garnered worldwide news.

The new artworks all use the natural environment as a canvas and were informed by the latest science that underpins this award-winning documentary series, showing the most authentic and true-to-life representation of what these incredible animals would have looked like.

The locations were specially selected to reflect the planets ancient history – in the UK the fossil rich Jurassic Coast was selected to showcase the majestic Triceratops, whilst the Moab Desert in Utah where numerous Dinosaurs species were entombed by sand and gravel was chosen to display the ancient apex predator Tyrannosaurus rex - and in Finland, a remote Island was picked to represent the Island habitat where the flying Hatzegopteryx would have lived.

The global week-long episodic rollout of season two of “Prehistoric Planet” begins today with a new episode premiering each day this week, exclusively available on Apple TV+. Executive produced by Jon Favreau and Mike Gunton, the five-episode docuseries transports viewers back 66 million years, revealing brand-new scientific research and insights into the Late Cretaceous period.

Exploring five new habitats — Islands, Badlands, Swamps, Oceans, and North America — audiences can expect to be transported to the active volcanoes of India, the marshlands of Madagascar, the deep oceans near North America, and so much more. Throughout this season, the series and its creators take you up close into dinosaurs’ habitats to experience the dangers, the adventures, and even the camaraderie between species unlike we’ve seen before.

‘Prehistoric Planet’ combines award-winning wildlife filmmaking, the latest palaeontology learnings and state-of-the-art technology to unveil the spectacular habitats and inhabitants of ancient Earth for a one-of-a-kind immersive experience. The series is produced by the world-renowned team at BBC Studios Natural History Unit with support from the photo realistic visual effects of MPC (‘The Lion King,’ ‘The Jungle Book’) applied to concept art created by Jellyfish Pictures (‘The Book of Boba Fett,’ ‘Spirit: Untamed’). ‘Prehistoric Planet’ season two continues to bring Earth’s history to life like never before as the series presents new dinosaurs, new habitats and new scientific discoveries while taking viewers around the world in an epic five-night adventure. With new dinosaurs like the Tarchia, one of the largest ankylosaurus, to returning fan-favourites like the Tyrannosaurus rex, and many more, ‘Prehistoric Planet’ returns with an all-new season of prehistoric wonders.

Theme by Hans Zimmer and Andrew Christie for Bleeding Fingers Music. Original score by Zimmer, Anže Rozman and Kara Talve for Bleeding Fingers Music.

The complete first season is available to stream now on Apple TV+.

Credits
Brand