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Apple Film Tells the Dramatic Story of the Team That Invented the Circular Pizza Box

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Film directed by Mark Molloy follows a band of motley lower-level office workers who chance upon the opportunity of their working lives

Apple Film Tells the Dramatic Story of the Team That Invented the Circular Pizza Box

Apple's latest film adds flesh to the bones of a little-known story from the tech giant's corporate history, following a squad of Apple office workers who invented the circular pizza box.

Wait. The circular pizza box is an actual thing!? Yes! It was invented a few of years ago by Apple employees, so they could take pizza from the company's food court, Caffè Macs, back to their desk area, or pod, without it getting soggy.

Director Mark Molloy directed the dramatised version of this adventure, a polished three-minute comedy romp called 'The Underdogs', produced by Smuggler. The film amps up the cinematic nature of the story, following a band of motley lower-level office workers who chance upon the opportunity of their working lives—to present their ’round pizza box’ prototype to the big boss—but only have two days to make their concept a reality.


Through a 48-hour synthesis of an Apple product, superb direction and a dollop of comedy we learn that perhaps, anything is possible.

Mark Molloy is represented by Exit Films in Australia and New Zealand.

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Genres: Music & Sound Design, Comedy, People, Storytelling

Categories: Phones, Consumer Electronics

Exit Films, Thu, 04 Apr 2019 01:59:55 GMT