Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Apple Celebrates Ramadan and Eid with 'Finding Balance' Shot on iPhone Campaign


TBWA\Media Arts Lab London champions local creativity at a time of self-reflection

Apple Celebrates Ramadan and Eid with 'Finding Balance' Shot on iPhone Campaign
To celebrate the season of Ramadan and Eid, Apple and TBWA\Media Arts Lab London are championing local creativity with a new Shot on iPhone campaign called, 'Finding Balance'. As people take time for self-reflection, and to connect with friends and family, Apple’s new campaign captures the reflective purpose of the season through the lens of the iPhone XS.

To bring the campaign to life, Apple teamed up with two local photographers to capture the essence of Ramadan: Ola Allouz, a professional photographer born and raised in Dubai, and Mansour AlSofi, a passionate amateur photographer based in Saudi Arabia. Each photographer utilized the Smart HDR photo and 4K video capabilities of the iPhone XS to illustrate the contemplative journey of Ramadan. The result is stunning imagery from around the UAE that depicts the reverent balance of the season such as the joyful meet-ups with family and friends and the quiet moments of introspection.

Beyond showcasing the advanced camera capabilities of the iPhone XS, the campaign also highlights key iPhone features that help users find balance in their own lives such as Do Not Disturb and the Health app.

Starting today, 'Finding Balance' will run on television, cinema, social, digital and OOH boards throughout the UAE / Middle East to remind viewers to take time to reflect and refocus on finding their own balance this season.

Shot on iPhone - Finding Balance


Agency / Creative


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Scenic

Categories: Phones, Consumer Electronics, Wed, 22 May 2019 12:35:21 GMT