Have you ever wondered what your dark side could be?  Or what your subconscious says about you?  What better time to delve into your playful side than over Valentine’s weekend at Apothic Red’s captivating pop-up bar.

The experiential campaign, booked with JCDecauxLive, is located at London’s iconic Old Spitalfields Market from Friday 13th February to Thursday 19th February at 11am – 7pm. The campaign invites audiences to enjoy a delicious glass of red wine as they have their ‘dark side’ revealed through the world’s first Twitter analysis by celebrity psychologist Dr Sandra Scott.

For those who would like to keep their dark side truly hidden, you can simply discover a glass of Apothic Red without taking part in the playful Twitter analysis.

Inessa Melnikova, Associate Marketing Manager for Apothic Red, said: “Old Spitalfields Market is the perfect place to catch our target audience of young professionals. We are looking forward to helping them 'discover their dark side' at our Apothic Red pop-up bar”

David Lambert, Head of JCDecauxLive, said: “Old Spitalfields Market is an experiential location thriving with young and influential audiences in the heart of East London. Apothic’s campaign will be reaching the right audience in the right mindset to relax, try Apothic Red and indulge in some quirky Twitter analyses.”