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Apologue Celebrates Third Anniversary

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Marks occasion with experiential installations for Lexus, Victoria's Secret & Timberland

Apologue Celebrates Third Anniversary

Experience design studio Apologue welcomes its third year in business with a new website,, and experiential installations for clients including Lexus, Victoria’s Secret, and Timberland. In addition, Free Agents is now representing Apologue’s Founder, Tali Krakowsky, as a creative digital mind.

An apologue is a story with a higher purpose, and the Studio infuses installations with purpose and significance – whether the goal is to entertain, educate or sell.

Founded by Tali Krakowsky in 2010, the Studio takes its inspiration from the discipline of architecture, by approaching digital media as another building material to creative digital storytelling in the built environment.

With the proliferation of screens everywhere, Apologue is committed to exploring and inventing new ways for media canvases to perform beautifully, efficiently and effectively.

“We are working towards revolutionizing digital storytelling in the built world,” explains Krakowsky. “By re-imagining the 20th century model of digital storytelling, we are turning it into something that is ever-changing, non-linear, intelligent and potentially interactive.”

Lexus’ 2013 Ride & Drive Event

Apologue built two media installations for Lexus that brings to life the brand’s primary performance stories of Amazing Innovation and Amazing Design. The first showcases the world’s first circular carbon fiber loom machine, developed by Lexus, to transcend the constraints of metal and other traditional materials. The second is a digital Wind Tunnel, which captures the spirit of speed and makes the invisible performance principles of aerodynamics both visible and interactive. The installations will travel through 11 cities around the United States this summer.

To view:



Client: Lexus
Agency: Team One
Design, Production and Software Programming: Apologue
Fabrication: ASV
Animation: Proof
Architectural Design: !ndie Architecture
Particle System: Automata

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Categories: Media and Entertainment, Online, Fri, 06 Sep 2013 13:32:16 GMT