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Aperol Searches For Its 'Chief Brunch Officer'

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Mistress-created campaign features parodies of 'help wanted' ads

Aperol Searches For Its 'Chief Brunch Officer'

Aperol, the popular Italian spirit, is placing in media across the US in an effort to find four plugged-in social butterflies to apply for the best job in the world – Chief Brunch Officer (CBO) - and “Brunch For A Living” all summer long.  

The brand’s new nationwide Aperol Brunch Society marketing program is looking to elevate the mid-morning meal, kicking the tired mimosa to the curb and replacing it with Aperol’s signature drink, the bright orange Aperol Spritz (3 parts Prosecco, 2 parts Aperol and 1 part soda water), which is already a major hit in Europe.

The campaign, created by Mistress, features “help wanted” ads in print and online media outlets in Los Angeles, New York, San Francisco and Miami mocking traditional back-of-the-book advertisements. Headlines include: Graphic Designer - High-End Fashion Magazine, Ornate Bird House Designer - IMMEDIATE HIRE, and Manager of Jeff's Bacon Company - to name a few.

“We realized that we weren't creating a campaign, we were creating a movement to spread the word about the next great summer cocktail,” said Scott Harris. “The Aperol Spritz is so unique in appearance and taste that it's impossible to order one without converting everyone around you.”

The job will require CBOs to “Brunch for a Living” - in other words enjoy brunch and share the Aperol Spritz experience.  CBO’s will enjoy amazing brunches with their friends at the hottest spots in their cities every weekend from June to the end of August and spread the word of their signature cocktail with an ever-increasing group of interesting people and via their social media channels.   

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Categories: Spirits, Alcoholic Beverages

lbbonline.com, Wed, 23 Apr 2014 16:06:19 GMT