It is the time of the year once again, where marketing practitioners in the Asia Pacific region are invited to show off their best work and vie for a piece of the industry’s most prestigious award. The Call for Entries for the 2020 APAC Effie Awards opens today, with entry deadlines running between 29 November 2019 and 10 January 2020.
The Effie Awards represent the industry’s gold standard for assessing marketing efforts based on their effectiveness. Even as the industry evolves and the branding landscape becomes more complex, the APAC Effie Awards remain the most distinguished marketing accolades in the region. Award winners are also ranked on a global Effie Index, which calculates the cumulative scores of each Effie category winner and finalist to identify the world’s Most Effective agencies, brands and marketers.
This year’s Awards are helmed by David Porter, Vice President of Global Media at Unilever AAR (markets outside Europe and the Americas), who is no stranger to the Effies. Porter has been juror for various Effie programmes globally and was most recently a Head of Jury at the 2018 APAC Effie Awards.
“Our region is home to a mind-blowing array of marketing talent and we have witnessed the bar at the APAC Effies being raised year after year. I am confident that the 2020 Awards season will be equally inspiring as we showcase the very best that APAC can offer,” said Mr. Porter.
Winners will be announced at the Awards Gala to be held in Singapore in May 2020.