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APAC Effie Awards 2021 Names Michelle Hutton and Shubhranshu Singh as Heads of Jury



Vice chair of Edelman Asia Pacific & CEO of Edelman Australia and global head – brand and marketing at Royal Enfield to chair the jury

APAC Effie Awards 2021 Names Michelle Hutton and Shubhranshu Singh as Heads of Jury

Effie Asia Pacific has introduced Michelle Hutton, vice chair of Edelman Asia Pacific & CEO of Edelman Australia and Shubhranshu Singh, global head – brand and marketing at Royal Enfield as heads of jury for the APAC Effie Awards 2021. As heads of jury, they will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.

Michelle Hutton is the vice chair of Edelman Asia Pacific and CEO of Edelman Australia, an agency that continues to innovate and disrupt how marketers use creative to earn attention and impact. As a 25-year industry veteran, she has built a reputation for inspiring clients to build brand trust to drive growth. She has led award winning teams and over the years she has worked with clients including Samsung, GSK, PayPal, Unilever and Kellogg.

Based in Australia since 2019, Michelle previously held global leadership positions for Edelman while based in London as managing director, global client strategy, COO of Europe and chair of the agency's global brand business. Besides the Effies, Michelle has also served on other global creative and effectiveness juries and PR award shows in Asia, EMEA and Australia, notably as PR Jury President at the 2019 Cannes Lions International Festival of Creativity.

Michelle is an active member of Edelman’s Global Women in Leadership programme, was a founding board member of the Global Women in PR network and was previously a board director of The Communications Council in Australia serving on its Diversity and Inclusion Committee. She is also an active member of the International Women’s Forum and is an Advisory Board Member for Second Bite, one of Australia’s largest food rescue charities. 

On her appointment, Michelle said: “I’m honoured to be invited to be a Head of Jury this year to help select the best of the best work from our region. Never before has demonstrating the impact of marketing been so important as we all step up to steer brands through the global pandemic and beyond.”

Shubhranshu is the global head – brand and marketing at Royal Enfield. A thought leader and growth catalyst, he has two decades of global brand and category building experience on some of the most admired brands in the world, having held leadership positions in global corporations such as Unilever, Visa, Star-21 Century Fox earlier in his career.

Shubhranshu has been instrumental in encouraging path-breaking work, creating much loved IPs, and inspiring large teams to go beyond. He also has the proven, rare ability to marry the worlds of cultural mainstream, storytelling, and technology rather effectively.

Based in India, Shubhranshu is a prolific writer and writes a column for several publications particularly on brand building, consumer sociology, technology and trends.

Commenting on his appointment, Shubhranshu said: "It is an honour to be a head of jury and see cases from across the Asia Pacific region, which is the world’s largest economic bloc as well as its biggest consumer opportunity. I look forward to judging some highly effective work by great brands and businesses. I've always advocated that brand and business are one and the same thing. I am excited to learn from experienced jury members and have rich interactions with them."

The APAC Effie Awards is one of the industry’s most distinguished accolades for marketing effectiveness. Globally recognised by agencies and clients alike as the gold standard, it continues to lead, inspire and champion the practice and practitioners of marketing effectiveness.

The next group of jurors has been announced here, and the remaining Heads of Jury and jurors will be introduced in the coming weeks. 

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