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APA Show Announces Winners for 2018

Awards and Events 420 Add to collection

The 38 ads included in the 2018 APA Collection reflect the past year’s best video advertising from the UK

APA Show Announces Winners for 2018
The Advertising Producers Association in the UK has announced the winners of the APA Show - the APA Collection 2018

In a statement on its website the association said: “The winners of the APA Collection 2018 reflect the theme of this year’s Show: #ColourOutOfDarkness. Despite all the challenges our industry has faced this year, work is still being created to be proud of.

“Once again, the winners showcased don’t just show excellence in one particular category, but an overall impressiveness that judges have deemed makes it one of the best pieces of commercial work created this year.

“Congratulations to all the winners of the APA Show 2018.”

Here are the films that were selected for the Collection:

Absolut - Big Bang
Ancestry DNA - Together Forever
Audi - Clowns
BBC One - The Supporting Act
BBC World Cup - The Tapestry
Bose - Alive
Breast Cancer Now - Time Machine
British Airways - Comic Relief Safety Video
Cadbury - Mum's Birthday
Channel 4 - Idents - 'Football'
Channel 4 - The Great British Bake Off
Diesel - Go with the Flaw
Diesel - Keep The World Flawed
FIFA - More Than a Game
Guinness - Compton Cowboys
Guinness - Goodluck
H&M - Take The Lead
HSBC - Global Citizen
IKEA - Ghosts
Red Cross - Hope
iPhone X - Unlock
Kwiff - Caught Glass
Libresse - #bloodnormal
Lurpak - Softest
Marmite - Gene Project
McDonald's McCafe - Flat What?
MINI - Faith Of A Few
Nike - Nothing Beats A Londoner
Oxfam - The Heist No One Is Talking About
Red Cross - Separated
Sainsbury's - Baby Banquet
Sane - The Intruder
The KFC Ricebox - Lunchtime is Coming
Trainline - The Getaway
Uber - Effortless Night
Warburtons - Pride and Breadjudice
IOC - Become The Light
Winter Olympics - The Fearless Are Here

Watch the films and see full credits here

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Advertising Producers Association, Fri, 07 Sep 2018 12:33:00 GMT