APA celebrations

“London celebrates the best commercials of the year

The APA Show (London, September) saw London’s advertising world gather at One Marylebone for the premier of the APA Collection and the party that follows it. The evening, which is now established as London’s most popular advertising event, drew a full  house of 800 to celebrate this  year’s great work. It included great TV commercials and, demonstrated how the commercials industry is changing, with films for digital media featuring strongly, including RSA’s Phillips films, fresh from picking up the first Film Craft Grand Prix at Cannes. You can see photos of the night at www.a-p-a.net and, exclusively to LBB, you can see the fun and frolics from the photobooth, one of the popular features of the evening, at http://www.boothnation.com/proof.php?folio=10GB . The AP Collection will now be seen worldwide via a bonus disc in Shots and events, to showcase the best work from London.”