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AP McCoy’s Signing to Channel 4 Racing Announced with Bone-Crunching Spot

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RSA’s Rob Blishen stirs up drama ahead of legendary jockey’s presenting debut

AP McCoy’s Signing to Channel 4 Racing Announced with Bone-Crunching Spot

RSA's Rob Blishen has stirred up some drama and gravitas for Channel 4's spot announcing that AP McCoy is joining their racing coverage.

AP McCoy is one of horse racing’s most celebrated and decorated jockeys. With a record 19 consecutive career wins McCoy was also the first jockey to receive the coveted BBC Sports Personality of the Year award.

With a mixture of archive footage and a bone crunching use of numbers, Rob has certainly set the tone for the new jump season on Channel Four.


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Client

Brand: Channel 4

Production Company

Director: Rob Blishen

Production Company: RSA

Creative Agency

Creative Agency: 4Creative

Genres: In-camera effects

Categories: Media and Entertainment, TV and Radio

RSA Films, Thu, 12 Nov 2015 14:53:11 GMT