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AOL Digital Prophet and WIRED Creative Director Come to Sydney For Creative Fuel



Delegates will head to Seymour Centre this August to be inspired and challenged by speakers' notions of creativity

AOL Digital Prophet and WIRED Creative Director Come to Sydney For Creative Fuel

Quick now: what do a digital prophet/accidental song writer… two best-selling authors… a magician-come-product designer…an opera singer/social entrepreneur… the global content lead of a multinational agency who’s also produced some pretty amazing films… a street artist/gallery owner… a lecturer in design from one of the USA’s most prestigious universities… a self-taught/award-winning photographer… and the creative director for one of America’s finest magazines have in common?

They’re all setting aside their particular creative challenges for one day to descend upon Sydney’s Seymour Centre where they will deliver their ideas for creative success at the second annual Creative Fuel Conference on Thursday, 6 August, 10am-5.30pm.

Creative Fuel, organised by the Association for Data-driven Marketing and Advertising (ADMA) for the creative community, explores the increasing importance of creativity in business and innovation as well as the intersection of creativity and technology. It is designed to be an event that provides ‘fuel for the mind.’

“Creativity is now the key business differentiator in our industry. It is required to drive innovation and future thinking. It creates those critical emotional connections that spell engagement with consumers. ADMA is leading the charge on the creative front by giving our industry access to an exciting array of global speakers who will share their innovative ideas and insights for solving creative problems and unlocking creative potential at both the individual and organisational level,” said Jodie Sangster, ADMA CEO.

Creative Fuel will feature:
• David Shing, Digital Prophet, AOL (USA)
• Billy Sorrentino (pictured), Creative Director, WIRED Magazine (USA)
• Graeme Simsion, Author-The Rosie Project and The Rosie Effect (Australia)
• Andrew Evans, Magician and Product Designer, IDEO (USA)
• Ian Flanders, Photojournalist (Australia)
• Vin Farrell, Global Chief Content Officer, Havas Worldwide (USA)
• Dr Anne Buist, Author, Medea’s Curse (Australia)
• Kelly Schmutte, Lecturer, Stanford d.School (USA)
• Tania De Jong AM, Founder and CEO, Creative Universe (Australia)
• John Merrifield, Chief Creative Officer, Google Asia Pacific

Topics include: where authors get their ideas come from/solve their challenges, building a brand from the ground up, crossing borderlines in social documentary photography, stealing from magicians to inspire better design, the artist introvert vs. the business person extrovert, human-centered design and the future of the web and digital landscape.

Pop-up art gallery on tap

Between presentations, delegates can visit the Creative Fuel 2015 Pop-Up Exhibition featuring the work of Gallery 9 Artists Suzie Idiens, Tonee Messiah and Louise Tuckwell.

The gallery will also feature photos by speaker Ian Flanders who was voted one of Australian Photography’s Top Emerging Photographers in 2014 (winner of the documentary photojournalism award) and works by Trina Collins, who was voted one of the top 10 street artists in Australia by Arts Hub in 2012.

“This conference is designed to inspire delegates and challenge our notions of creativity. And it’s not just for agency people. Whether you work agency or client side, if you have to solve creative issues or drive business innovation, Creative Fuel will help you on your way,” said ADMA’s Jodie Sangster.

For more information or to obtain tickets to Creative Fuel, visit and join the conversation on Twitter @creativefuel_au #creativefuel

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