AOI Pro. has announced that its group company SOOTH Inc. has launched GAZE Counter, a solution that displays a numerical score for the eye-tracking data of video viewers. These scores demonstrate the video elements on which the viewer’s attention have been caught.
It is difficult to intuitively assess how a video will affect people, but quantifying biological reaction data enables statistical analysis of this impact. Thanks to the organisation and processing of the collected data, users can conduct comparative analyses to provide a contrast with other varied data sets or attribute-based studies.
Using SOOTH's expertise in VR to capture eye-tracking data
SOOTH uses VR to finely capture eye movements, due to the ease of eye-tracking in this medium. VR limits the influence of external stimuli, making it more likely to be effective in capturing brainwave data.
Enabling analyses that incorporate brainwave and gaze data
By comparing over the same timeline a GAZE Score with a NEURO Score — a visualised record of human interest derived through processing brainwave data — this solution allows creators to determine the precise timing of viewers' strongest reactions while identifying what on the screen captured their attention.
SOOTH intends to use the knowledge gained through helping video creators improve their content quality to eventually establish an effective predictive model.
SOOTH is a solutions provider which has expertise in experience design consulting, content design and production through biological reaction data accumulation and application, and service/solution development. SOOTH and transcosmos recently have partnered to develop the GAZE HACK method, which uses the GAZE Counter SOOTH has created.
See more details on GAZE HACK here