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Anything Can Happen in a Park MGM Las Vegas Ad

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McCann New York created the campaign with director Fredrik Bond and narrator Jason Schwartzman

Anything Can Happen in a Park MGM Las Vegas Ad

If you’ve been to one Las Vegas resort, you’ve been to them all, right? Not true when it comes to Park MGM, the newest destination on The Strip offering anything but a one-dimensional,  one-note experience. Which is what makes it so unstoppably engaging.

To showcase all this, the film, directed by renowned filmmaker Fredrik Bond and voiced by cult hero actor Jason Schwartzman, takes viewers on a wild, ever-changing, seriously entertaining ride through one evening at PARK MGM. At every turn, we discover another surprising, unexpected, delightful aspect of the property and the experiences that could happen only there.

Designed to appeal to an increasingly harder-to-please audience, we see that Park MGM represents a carefully curated yet wildly diverse selection of offerings. A Roy Choi Korean street food restaurant hides behind a bodega that’s next door to a mezcal bar featuring animal-shaped slot machines. A nightclub disguised as a record shop contains decade-specific karaoke rooms, a speakeasy, a hidden burlesque stage, and a double decker bus housing a bar and DJ booth on the patio. The food hall here is Eataly. The NoMad restaurant and bar feels like a library, which is just steps from Park Theater, the home of Lady Gaga and Aerosmith’s Las Vegas residencies.  

The campaign, ‘It Could Only Happen Here,’ launched on local TV in LA and will also be running in NY, as well as national online video. We’ll continue telling the Park MGM story by peeling back the layers of the experience in print, OOH and radio. There’s simply no other property in Las Vegas that could bring all of this together in one night, in one place. Which is why we say, it could only happen here, at Park MGM.

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McCann New York Chief Creative Officer: Tom Murphy, Sean Bryan

Executive Creative Director: Caprice Wu

Creative Director: Jordan Kramer, Leopold Billard, Jon Vall, Christian Beckett


Chief Production Officer: Nathy Aviram

Executive Producer: Deb Archambault

Music Producer: Dan Gross

Head of Celebrity Talent: Danielle Korn

Business Affairs Manager: David Halberstadt

Production Company: MJZ

Director: Fredrik Bond

Line Producer: Line Postmyr

Executive Producer: Kate Leahy

President / Executive Producer: David Zander

Director of Photography: Roman Vasyanov

1st Assistant Director: Anthony Dimino

Production Designer: Rebecca Perez

Costume Designer: Liz Botes


EVP Exec Account Director: Scot Beck

VP Account Director: Tessa Cosenza

Account Supervisor: Patrick Connolly


EVP, Head of Brand Strategy: Emily Portnoy

Strategy Director: Amadeo Plaza

Director, Communications Strategy: Whitney Bryan

Project Management

Project Manager: Connor Byrne


Colour: COMPANY 3

Colourist: Tom Poole

Colour Producer: Alexandra Lubrano


Editorial: WHITEHOUSE Post

Editor: Patric Ryan

Assistant Editor: Rachel Hamburger

Producer: Ryan Smith

Executive Producer: Caitlin Grady


Music: Human

Creative Lead(s): Morgan Visconti, Gareth Williams

Composer: Gareth Williams

EP: James Dean Wells


Graphics and VFX: Method

Producer: Cameron Lewis

Flame Artist: Mark Woit

Flame Artist: Kevin Quinlan, Chris Sonia


Audio: PLUSHnyc

Sound Designer: Nicole Pettigrew

Audio Engineer: Nicole Pettigrew & Rob Fieleck


Photographer: JUCO

Rep: Billy Diesel, Art & Motion

Line Producer: Joey Battaglia

Wardrobe: Natalie Scicolone

Hair: Dennis Lanni

Makeup: Frankie Boyd

Set Designer: Robert Sumrell

Retoucher: Feather Studio

Genres: People, Dialogue

Categories: Hotels, Travel

McCann North America, Thu, 13 Feb 2020 17:03:13 GMT