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Anyone Can Be a Fan in Heineken’s Rugby World Cup Campaign by Publicis Italy

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Agency celebrates those who enjoy the atmosphere of watching sports in spot directed by MEGAFORCE

Anyone Can Be a Fan in Heineken’s Rugby World Cup Campaign by Publicis Italy

Rugby World Cup 2019 is being celebrated by Publicis Italy with an inclusive spot for Heineken that invites all to celebrate in enjoying the games.

Non-fans are often turned off by rugby - it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun watching a match - whether you’re a hardcore fan or a newbie.

Bruno Bertelli, Global CCO of Publicis Worldwide says: “We wanted to tap into a fanship moment and make it bigger. Invite everyone to watch the Cup not just the fans, because we know during RWC the enjoyment comes from sharing a game and a beer as much as from what happens on the field. For us it was important to make RWC accessible to a wider audience with our first Heineken Global Rugby sponsorship TVC.”

Held every four years, Rugby World Cup  is not only one of the largest sports events in the world, but also a centerpiece, a pinnacle of rugby for players and fans.

For the first time in Rugby World Cup  history the tournament will be taking place in Japan, which will host more than 500k visitors from across the globe. The event has over 1.7million tickets being sold for all 48 matches. With fans travelling from across the globe

to Asia and lucky locals finding themselves at the heart of the action, this tournament will prove that rugby crosses all divides and has the potential to bring people together - no matter where they come from or how much they know about rugby.

That’s why the 2019 campaign will demonstrate how, during Rugby World Cup everyone can become a fan, even if you don’t know all the rules.

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Sr. Director Global Heineken® Brand: Gianluca Di Tondo

Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen

Global Heineken® Communication Manager: Javier Galindo Jimenez

Sponsorship Manager Global Heineken®: Ben Blanco

Creative Agency

Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Luca Cinquepalmi

Global Executive Creative Director: Marco Venturelli

Art Director: Hugo Wahledow

Copywriter: Claudia Illan

Head of Strategy: Bela Ziemann

International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano

Producer: Viviana Biondolillo

Post-Producer: Sabrina Sanfratello

Worldwide Account Director: David Pagnoni

International Client Service Director: Davide Gonzato

International Client Service Director: Eleni Charakleia

Account Director: Tommy Cottam

Global Account Director: Alexandra Stoica

Account Supervisor: Barbara Ruscio Levi

Global Account Manager: Derek Müller

Account Executive: Lischa Steiper


Production Company: Iconoclast Paris


DOP: Lasse Frank

Executive Producer: Charlotte Marmion

Line Producer: Guillaume Lefrancois

Production Coordinator: Emma Palatin

Production Designer: Marco Puig

Costume Designer: Mimi Lempicka

Casting Director: Emma Skowronek

Editor: Adriana Legay

Post Production Company: THE MILL London

Executive Producer: Misha Stanford-Harris

Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)


Digital Agency: POKE London

Group creative director: Colin Byrne

Creative Director: Tim Wild

Strategic planner: Sol Ghafoor

Senior producer: Anthony Fernandez

Producer: Suzanne Schurgers

Business Director: Juyong Kim

Account Director: Alex Augustyn


Production Company: Iconoclast Paris

Director: Jason Yan Francis

Director of Photography: Oriol Barcelona

Producer: Manon Leurent

Line Producer: Benjamin Zorilla

1st Director Assistant: Gaetan Hamon

Genres: Dialogue

Categories: Beers, Alcoholic Beverages

Publicis Italy, Fri, 20 Sep 2019 15:42:23 GMT