Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Ants Rise Up in Maxim Kelly's Genre Merging Video for Black Country, New Road

Creative 65 Add to collection

Caviar director captures sci-fi b-movie themes for the 'Concorde' video

Ants Rise Up in Maxim Kelly's Genre Merging Video for Black Country, New Road

Maxim Kelly’s most recent video is with Mercury prize shortlisted band Black Country, New Road (Ninja Tune). Maxim has collaborated with them to make an epic genre-merging film for their newest single Concorde.

The track ‘Concorde’ swings from one of the most tender moments on the new album - opening with gentle drums, twisting guitar lines and frontman Isaac Wood’s almost whisper-soft delivery - into one of its most joyous and eruptive. It continues to signal the musical evolution of their new material, capturing them exploring a vast range of dynamics as they harness the power of tension and release, exercising potency in not only the explosive crescendo but also the restrained build up.

The stunning new video for the track had Maxim collaborate with the band, with cameos from several of the band members. This marks the first video of it’s kind from Black Country, New Road which includes sci-fi b-movie themes.

Speaking about the video, Maxim says: “On the surface, the concept was straightforward, a walking video: An Ant from “up there”, sings Concorde.

But, for a band who namecheck everyone from Scott Walker to Kanye West, and the pronounced mix of genres in their music, it felt right to take an analogous approach with the visuals. Throw as many references together as possible and see if we, too, could get it all to hold together as a piece.

We took the six minute+ runtime as an asset. It gave us the time needed to weave as much as possible into the film. A walking video in parts, but also with a narrative running through. We combined miniatures with VFX, and flanked the film with Archival footage. 

The band were so supportive and amazing. They gave us the encouragement to just go off on one! And being a massive fan of their music, it was a genuine pleasure to work with them on this film.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Label: Ninja Tune

Project Managers: Mita De & Bianca Renzullo

Management: Dan McEvoy

Commissioner: John Moule

Director: Maxim Kelly

Production Company: Caviar

Executive Producer: Eleri Evans

Producer: Zoe Travica

Production Assistant: Sachin Chande

1st Assistant Director: Conor Joyce

2nd Assistant Director: Will Akbar

Runners: Jac Freeman-Bell, Poppy Jermaine, Nicolas Roques

Director of Photography: Nick Cooke

Focus Puller: Pete Swinford

2nd AC: Mike Simpson

Gaffer: Kieran Brown

Spark: Luke Anstead

Production Designer: Laura Little

Art Department Assistant: Jaclyn Pappalardo

Prosthetics and MUA: Georgia Olive

Prosthetics and MUA: Assistants Erika Freeman, Sophie Baverstock

Stylist: Jared Behl

Stylist Assistants: Caitriona Oladapo, Jay Huda

DIT: Moose Kruizenga

Casting Director: Hannah Ashby Ward

Casting Associate: Holly Shearn

Honey Wagon Driver: Paul Hockley

Make up and Wardrobe Split Driver: Melvyn Moore

Camera Car Driver: Samuel Read

Minibus Driver: Alan

Genny Driver: Jon Boyce

Edit House: Stitch

Editor: Charlie Reddie

Edit Producer: Kirsty Oldfield

VFX: Butterscotch

VFX Artist: Robert Chandler

VFX Producer: Fatima Ouklilane

Grade: Electric Theatre Collective

Colourist: Conor Coolbear/Jason Wallis

Online Editors: Editegg, Vanessa Reynolds

Ant/Alien: Finbar Varrall

Antagonist: Mia Lacostena, Lewis Evans, Luke Mark, Tyler Hyde & Charlie Wayne of Black Country, New Road

Army Squad: Lauren Somerville, Cathyrn Sherman, Billy Cashin, Eden Avital Alexander, Bailey Smith, Bashka Forrest, Arjan Singhnv Irk, Anja Cilia, Omar Ragab

Categories: Music video, Short Films and Music Videos

Caviar, Thu, 06 Jan 2022 16:04:18 GMT