Boutique visual effects, animation and digital production studio Brickyard VFX was recently tapped by 180LA for a new two-spot campaign featuring NBA star Anthony Davis of the New Orleans Pelicans for Boost Mobile, a leading no-contract cellphone service provider. The two 30 second spots, "Class" and "Sushi," are now running online throughout the summer to promote the new Samsung Galaxy S5 with unlimited data from Boost Mobile.
Since Davis' height made it impossible for him to crouch under the student's desk in "Class," Brickyard's VFX team was on set with director, Gentlemen, to shoot Davis in situation with a green screen slide, later reversing the footage so that he appears to be popping up from beneath the desk in the final spot. The Brickyard team, led by Mandy Sorenson, did extensive compositing across both spots as well as head replacements in select shots using performances from alternate takes. Additionally, Brickyard designed and animated the mobile screens in all devices.
"We are huge sports fans at Brickyard and we always love having the opportunity to work with a pro athlete in the VFX arena which made this all the more exciting," said Jeff Blodgett, Executive Producer, Brickyard VFX. "Mandy and the team did a stellar job with this opportunity from Boost, making sure all the elements were shot to ensure that the spots came together seamlessly."
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Advertiser: Boost Mobile
3D Artists: Patrick Poulatian, Nicholas Murillo
Executive Producer: Jeff Blodgett
Post Production Company: Brickyard VFX
Producer: Linda Jackson
VFX Supervisor: Mandy Sorenson, Chris Sonia
DOP: Nic Restrepo
Executive Producer: Catherine Finkestaedt
Production Company: GO FILM
Edit Company: Cut + Run LA
Editor: Ben McCambridge
Executive Producer: Carr Schilling
Producer: Amburr Farls
Creative Agency: 180LA
Art Director: Malone Roberts
Copywriter: Daniel Chen
TV Producer: Tina Diep
Categories: Mobile Network, Consumer Electronicslbbonline.com, Mon, 28 Jul 2014 11:34:52 GMT