Antfood Feasts at 2017 AMP Awards, Earns Six Shortlist Finalists
The 2017 AMP Awards for Music + Sound has released its shortlist, and the Brooklyn-based music and sound design company Antfood tops the list of nominations, with shortlisted entries in six of the competition’s 14 categories. They were followed closely by the ad agency Droga5, which earned shortlist status in four categories, and Yessian Music, which also earned four shortlist nominations.
All the 2017 AMP Awards shortlist entries are available here. A full list appears at the bottom of this article.
The winners of the 2017 AMP Awards, as well as the competition’s coveted Best in Show winner, will be revealed at a gala event on May 23 at the Diamond Horseshoe in midtown Manhattan. Also being honoured is Mars, Inc., which will be inducted into the AMP Hall of Fame in recognition of the marketer’s legacy of using music to help define its brands.
Antfood was recognised in Best Original Score (Commercial, All Media Platforms) for “Logo Launch” for Instagram; Best Sound Design (Commercial, Any Media Platform) for “The Innovator” for The Woolmark Company; Best Use Of Music For a Film, TV, or Game Promo/Trailer for “The Spectacle of the Real” for David Blaine; Best Execution of a Sonic Logo/ID (All Media Platforms) for “Mess with your Senses” for PepsiCo’s Mirinda soft drink; and in both the Best Use of Music and Sound In Experiential/Events and Most Innovative Process & Execution for “Hieratic Gaze” for HP.
Droga5’s shortlist nominations include “MailShrimp” for MailChimp in Best Original Song (Commercial, All Media Platforms), with music by Ricall; “Tributes by You, Phone by Google” for Google Pixel in Outstanding Adaptation/Arrangement (All Media Platforms) which features an adaptation of Prince’s “Nothing Compares 2 U” by such artists as Sampha, Brandi Carlile and John McCauley and Jenn Wasner, as well as user submissions; “Made by Google,” also for Google Pixel, in Most Effective Use Of Music In A Campaign (All Media Platforms), which includes the Prince cover, as well as an a cappella version of “Just the Two of Us” and a licensed track from the artist Anderson .Paak; and “VeilHymn” for MailChimp in Best Band+Brand Partnership, featuring Devonté Hynes and Bryndon Cook (aka VeilHymn).
Yessian Music’s four shortlisted nominations include “360 Space Hotel Tour” for Cisco Spark in Best Use of Music and Sound in VR/360° Marketing; “Unleash Your Potential” for Infiniti in Best Use of Music and Sound in Experiential/Events; “Wings Over Washington” for Pier 57 - Miner's Landing in the same category; and “Cord” for Lincoln Motor Co., featuring Gary Clark, Jr., in Best Band+Brand Partnership.
Three companies earned three shortlisted nominations each: COPILOT Music + Sound, JSM Music and Pollen Music Group.
COPILOT's shortlisted entries include "Nuka World Official Trailer" for Bethesda Softworks in Best Original Song (Commercial, All Media Platforms) and Best Use of Music for a Film, TV or Same Promo/Trailer. In the latter category, COPILOT earned an additional nomination for "Dishonored 2 Official E3 Gameplay Trailer," again for Bethesda Softworks.
JSM Music’s entries include “Rise to the Occasion Anthem” for DiGiorno in Best Original Song (Commercial, All Media Platforms); “Love Your Nature” for Burt’s Bees in Most Effective Use of Music in A Campaign (All Media Platforms) and for LetGo in Best Execution of a Sonic Logo/ID (All Media Platforms).
Pollen’s shortlist entries were all for the same project: “Pearl,” for Google/ATAP (Advanced Technology and Products), placed in the categories for Best Original Song (Commercial, All Media Platforms), Best Use of Music and Sound in VR/360° Marketing and Most Innovative Process & Execution.
Nine companies had two shortlisted entries in the competition: ABKCO Music & Records, Future Perfect, Human, peermusic, Sonic Union, Sound Lounge, Sticky Audio Labs, Storefront Music and TBWA \ Media Arts Lab.
This was the first year the AMP Awards tapped a curatorial committee of agency creatives and music producers to review the top-scoring entries in each category and determine which merited shortlist status. The committee also selected category winners and voted on the competition’s Best in Show winner.
The AMP Awards is the only juried advertising contest to focus on the unique contributions made to the industry by creators and producers of music and sound. This year’s awards also marks the 20th Anniversary of the founding of its sponsoring organisation, the Association of Music Producers, which was founded in 1997 to promote the work of advertising’s music and sound companies and audio mixing and recording facilities.
For information on purchasing tickets for the AMP Awards, or for sponsorship opportunities, go to www.ampnow.com.
BEST ORIGINAL SONG (COMMERCIAL, ALL MEDIA PLATFORMS)
Brand: Google/ATAP
Title: Pearl
Creator (Composer, Artist, Sound Designer): Alexis Harte/JJ Wiesler
Music Production Company: Pollen Music Group
Entered by Pollen Music Group
Brand: DiGiorno
Title: Rise to the Occasion Anthem
Creator (Composer, Artist, Sound Designer): Joel Simon/Jacob Steele
Music Production Company: JSM Music
Entered by JSM Music
Brand: Bethesda Softworks
Title: Nuka World Official Trailer
Creator (Composer, Artist, Sound Designer): Garrett Steele/Ravi Krishnaswami
Music Production Company: COPILOT Music + Sound
Entered by COPILOT Music + Sound
Brand: MailChimp
Title: MailShrimp
Creator (Composer, Artist, Sound Designer): Five Missions More
Music Production Company: Ricall
Entered by Droga5
Music Supervisors: Mike Ladman/Ryan Barkan
BEST ORIGINAL SCORE (COMMERCIAL, ALL MEDIA PLATFORMS)
Brand: AICP
Title: AICP 2016 Titles
Creator (Composer, Artist, Sound Designer): Jeremy Yang
Music Production Company: Jeremy Yang
Entered by Jeremy Yang
Brand: 84 Lumber
Title: The Journey
Creator (Composer, Artist, Sound Designer): Victor Magro
Music Production Company: Future Perfect
Entered by Future Perfect
Brand: UNICEF
Title: For Every Child
Creator (Composer, Artist, Sound Designer): Jesse Watt
Music Production Company: Nylon Studios
Entered by Nylon Studios
Brand: Instagram
Title: Logo Launch
Creator (Composer, Artist, Sound Designer): Antfood
Music Production Company: Antfood
Entered by Antfood
OUTSTANDING ADAPTATION/ARRANGEMENT (ALL MEDIA PLATFORMS)
Brand: Adidas Originals
Title: Original is Never Finished
Creator (Composer, Artist, Sound Designer): James Leibow, Michael Jurasits, Q Department
Adapted Song: “My Way”
Music Production Company: Human
Entered by Human
Brand: Nike
Title: Equality
Creator (Composer, Artist, Sound Designer): Judson Crane, Deshawn Alexander, rearrangement of Alicia Keys / Sam Cooke
Adapted Song: “A Change is Gonna Come”
Music Production Company: Walker
Entered by ABKCO Music & Records
Brand: Google
Title: Google Pixel – Tributes by You, Phone by Google
Creator (Composer, Artist, Sound Designer): Prince (composer); Sampha, Brandi Carlile, John McCauley, Jenn Wasner (Artists)
Adapted Song: “Nothing Compares 2 U”
Publisher: Universal Music Publishing
Music Supervisors: Mike Ladman/Ryan Barkan
Entered by Droga5
Brand: Hyatt
Title: For A World of Understanding | World of Hyatt
Creator (Composer, Artist, Sound Designer): Andra Day and Dave Wood
Adapted Song: “What the World Needs Now is Love”
Music Production Company: Search Party Music
Entered by Search Party Music
BEST USE OF LICENSED PRE-EXISITING SONG (ALL MEDIA PLATFORMS)
Brand: Apple
Title: Dive
Song: “La Virgen de la Macarena”
Creator (Composer, Artist, Sound Designer): Arturo Sandoval
Entered by peermusic
Brand: Sandy Hook Promise
Title: Evan
Song: “Johnny Met June”
Creator (Composer, Artist, Sound Designer): Shelby Lynne
Music Production Company: Beta Petrol
Entered by Beta Petrol
Brand: Apple
Title: Midnight
Song: “In a Black Out”
Creator (Composer, Artist, Sound Designer): Hamilton Leithauser & Rostam
Entered by TBWA \ Media Arts Lab
Brand: Apple
Title: Shot on iPhone by Nicolas D.
Song: “Gossipo Perpetuo”
Creator (Composer, Artist, Sound Designer): Jean-Jacques Perrey
Entered by TBWA \ Media Arts Lab
BEST SOUND DESIGN (COMMERCIAL, ANY MEDIA PLATFORM)
Brand: Adidas Y-3
Title: Summer/Spring Campaign 2017
Creator (Composer, Artist, Sound Designer): Brian Goodheart/Owen Shearer
Sound Design Company: Sonic Union
Entered by: Sonic Union
Brand: Nike
Title: Jungle Pack
Creator (Composer, Artist, Sound Designer): Elad Marish
Sound Design Company: Swell Music +Sound
Entered by Swell Music + Sound
Brand: Nike Golf
Title: Enjoy the Chase
Creator (Composer, Artist, Sound Designer): Andy Huckvale
Music Production Company: Future Perfect
Entered by Future Perfect
Brand: The Woolmark Company
Title: The Innovator
Creator (Composer, Artist, Sound Designer): Antfood
Music Production Company: Antfood
Entered by Antfood
MOST EFFECTIVE USE OF MUSIC IN A CAMPAIGN (ALL MEDIA PLATFORMS)
Brand: International Olympic Committee
Title: Official Olympic Campaign
Creator (Composer, Artist, Sound Designer): "The Fire" By The Roots, ft. Corinne Bailey Rae, Yuna, Lenny Kravitz, Harts, Nneka, Diogo Nogueira. Prod. Questlove
Music Production Company: Venn Arts
Entered by Venn Arts
Brand: Beats By Dre
Title: Beats By Dre
Creator (Composer, Artist, Sound Designer): Ring The Alarm/Therapy Studios
Music Production Company: Ring The Alarm
Entered by Ring The Alarm
Brand: Burt’s Bees
Title: Love Your Nature
Creator (Composer, Artist, Sound Designer): Joel Simon/Augustus Skinner/Nathan Kil
Music Production Company: JSM Music
Entered by JSM Music
Brand: Garmin
Title: #BeatYesterday
Creator (Composer, Artist, Sound Designer): Christian Almiron/ Adam Elk/John "Scrapper" Sneider
Music Production Company: Storefront Music
Entered by Storefront Music
Brand: Google
Title: Google Pixel – Made by Google
Song: “Nothing Compares 2 U”
Creator (Composer, Artist, Sound Designer): Prince (composer); Sampha, Brandi Carlile, John McCauley, Jenn Wasner (Artists)
Music Supervisors: Mike Ladman/Ryan Barkan
Song: “Am I Wrong”
Creator (Composer, Artist, Sound Designer): Anderson .Paak
Publishers: Bleed 101, Ultra Music
Music Supervisors: Mike Ladman/Ryan Barkan
Song: “Just the Two of Us
Creator (Composer, Artist, Sound Designer): Bill Withers (Artist)
Music Production Company: Squeak E Clean
Music Supervisors: Mike Ladman/Ryan Barkan
Entered by Droga5
BEST USE OF MUSIC FOR A FILM, TV, OR GAME PROMO / TRAILER
Brand Kong: Skull Island
Title: Kong: skull island – Official Trailer
Creator (Composer, Artist, Sound Designer): The Animals
Entered by ABKCO Music & Records
Brand: Bethesda Softworks
Title: Nuka World Official Trailer
Creator (Composer, Artist, Sound Designer): Garrett Steele, Ravi Krishnaswami
Music Production Company: COPILOT Music + Sound
Entered by COPILOT Music + Sound
Brand: David Blaine
Title: The Spectacle Of The Real
Creator (Composer, Artist, Sound Designer): Antfood
Music Production Company: Antfood
Entered by Antfood
Brand: Bethesda Softworks
Title: Dishonored 2 Official E3 Gameplay Trailer
Creator (Composer, Artist, Sound Designer): Ravi Krishnaswami
Music Production Company: COPILOT Music + Sound
Entered by COPILOT Music + Sound
BEST USE OF MUSIC AND SOUND IN VR/360° MARKETING
Brand: Cisco Spark
Title: 360 Space Hotel Tour
Creator (Composer, Artist, Sound Designer): Nathan Padgett, David Voyzey, Dan Zank (Composers), Jeff Dittenber, Weston Fonger (Sound Designers)
Music Production Company: Yessian Music
Entered by Yessian Music
Brand: Google/ATAP
Title: Pearl
Creator (Composer, Artist, Sound Designer): Alexis Harte/J.J. Wiesler
Music Production Company: Pollen Music Group
Entered by Pollen Music Group
Brand: Clash Of Clans
Title: Hog Rider 360
Creator (Composer, Artist, Sound Designer): Michael MacAllister/Andrew Sherman
Music Production Company: Butter Music + Sound
Entered by Butter Music + Sound
Brand: Clash Of Clans
Title: Hog Rider 360
Creator (Composer, Artist, Sound Designer): Evan Mangiamele
Music Production Company: Butter Music + Sound
Sound Design and Audio Mix Company: Heard City
Entered by Heard City
BEST USE OF MUSIC AND SOUND IN EXPERIENTIAL / EVENTS
Brand: Infiniti
Title: Unleash Your Potential
Creator (Composer, Artist, Sound Designer): Ingmar Rehberg, Ben Medcalf (Composers)
Music Production Company: Yessian Music
Entered by Yessian Music
Brand: Pier 57 - Miner's Landing
Title: Wings Over Washington
Creator (Composer, Artist, Sound Designer): Antonio Di Iorio (Composer), Jeff Dittenber (Sound Designer)
Music Production Company: Yessian Music
Entered by Yessian Music
Brand: Accenture Strategy
Title: Symphonologie: The Music Of Business
Creator (Composer, Artist, Sound Designer): Mathieu Lamboley
Music Production Company: Bang
Entered by Bang
Brand: HP
Title: Hieratic Gaze
Creator (Composer, Artist, Sound Designer): Antfood
Music Production Company: Antfood
Entered by Antfood
MOST INNOVATIVE PROCESS & EXECUTION
Brand: Google/ATAP
Title: Pearl
Creator (Composer, Artist, Sound Designer): Alexis Harte, J.J. Wiesler
Music Production Company: Pollen Music Group
Entered by Pollen Music Group
Brand: Chivas Regal
Title: The Sound Of Chivas Ultis: A Multisensory Tasting Experience
Creator (Composer, Artist, Sound Designer): Kurt Goebel, Steve Keller
Music Production Company: iV
Entered by iV
Brand: Canon
Title: Canon: Image Class
Music Production Company: Music And Strategy
Entered by Music And Strategy
Brand: HP
Title: Hieratic Gaze
Creator (Composer, Artist, Sound Designer): Antfood
Music Production Company: Antfood
Entered by Antfood
BEST BAND+BRAND PARTNERSHIP
Brand: Lincoln
Title: Cord
Music Production Company: Yessian Music
Entered by Yessian Music
Brand: Gillette
Title: Perfect Isn’t Pretty
Creator (Composer, Artist, Sound Designer): Sia, Ariel Rechtshaid, Olodum, Pusha T
Music Production Company: Heavy Duty Projects
Entered by Heavy Duty Projects
Brand: MailChimp
Title: VeilHymn
Creator (Composer, Artist, Sound Designer): Devonté Hynes, Bryndon Cook (aka VeilHymn)
Publishers: Ghostly International, Domino Publishing Company
Label: Domino Records
Music Supervisors: Mike Ladman/Ryan Barkan
Entered by Droga5
Brand: Blue Moon
Title: Musician
Creator (Composer, Artist, Sound Designer): Joe Keefe
Entered by peermusic
OUTSTANDING MIX (COMMERCIAL, ALL MEDIA PLATFORMS)
Brand: Under Armour
Title: Make That Old
Creator (Composer, Artist, Sound Designer): Steve Rosen
Audio Post Company: Sonic Union
Brand: Hennessy
Title: The Piccards
Creator (Composer, Artist, Sound Designer): Tom Jucarone/Rob Sayers
Audio Post Company: Sound Lounge
Brand: Under Armour
Title: Prince With 1,000 Enemies
Creator (Composer, Artist, Sound Designer): Tom Jucarone/Justin Kooy/Seth Phillips
Audio Post Company: Sound Lounge
BEST EXECUTION OF A SONIC LOGO / ID (ALL MEDIA PLATFORMS)
Brand: Lyft
Title: All About Safety
Creator (Composer, Artist, Sound Designer): Fritz Doddy
Music Production Company: Noble Music
Entered by Noble Music
Brand: LetGo
Title: Hospital
Creator (Composer, Artist, Sound Designer): Joel Simon/Seamus Kilmartin
Music Production Company: JSM Music
Entered by JSM Music
Brand: Smart Car
Title: Mercedes City Smart Campaign
Creator (Composer, Artist, Sound Designer): Dave Rivera
Music Production Company: Sticky Audio Labs
Entered by Sticky Audio Labs
Brand: PepsiCo
Title: Mess With Your Senses
Creator (Composer, Artist, Sound Designer): Antfood
Music Production Company: Antfood
Entered by Antfood
Brand: National Geographic
Title: National Geographic Mnemonic and Brand Anthem
Creator (Composer, Artist, Sound Designer): Matthew O'Malley/Elmer Bernstein
Music Production Company: Human
Entered by: Human
EXCELLENCE IN RADIO
Brand: Mountain Dew
Title: Maestro
Creator (Composer, Artist, Sound Designer): Doug Stoley, Dave Riviera
Music Production Company: Sticky Audio Labs
Entered by Sticky Audio Labs
Brand: Burger King
Title: Burger King Radio Campaign
Creator (Composer, Artist, Sound Designer): Paul J. Riggio
Music Production Company: Groove Guild
Entered by Groove Guild
Brand: Dinosaur Bar-B-Que
Title: Dinosaur BBQ Left-Wing Right-Wing
Creator (Composer, Artist, Sound Designer): Aaron Kotler
Music Production Company: Storefront Music
Entered by Storefront Music
