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Ant Farm & Childish Gambino Collaborate for Explosive Far Cry 4 Spot

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Action-packed trailer featuring Donald Glover's 'Crawl'

Ant Farm & Childish Gambino Collaborate for Explosive Far Cry 4 Spot

Ant Farm has teamed up with long time client Ubisoft & recording artist Childish Gambino to craft a live film. Part musical journey, part documentary footage & part explosive gameplay, the short is set to Childish Gambino's song 'Crawl'.

According to Scott Cookson, Ant Farm’s VP/Creative Director for this trailer, “Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups. The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand.”



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Client

Advertiser: Ubisoft

Brand: Far Cry 4

Offline

Editor: Ahmet Atalay

Creative Agency

Creative Agency: Ant Farm

Copywriter: Aaron Fenn

Executive Producer: David Wilson

Producer: Sean Brust

Genres: Documentary, Music performance

Categories: Gaming, Sports and Leisure

lbbonline.com, Fri, 17 Oct 2014 09:50:25 GMT