senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Ant Farm Brings COD: Ghosts Gameplay to Life

23/10/2013
75
Share
New launch trailer featuring new Eminem single 'Survival'

Leading entertainment advertising agency Ant Farm has partnered with Activision and its award-winning developer Infinity Ward to showcase a comprehensive series of next generation gameplay trailers for Call of Duty: Ghosts, the latest installment in the blockbuster Call of Duty® franchise.

 

Today’s release of the epic gameplay trailer continues a campaign-long series of striking gameplay spots that began with the May 21 Reveal Trailer (which has received more than 18 million online views), and has gone on to include the groundbreaking presentation of Call of Duty: Ghosts at E3, as well as key reveals of multiplayer and single-player trailers. Ant Farm has produced multiple gameplay trailers and commercials for the campaign, in addition to the mnemonic design and graphics packages, all featuring creative that was brought to life with in-engine gameplay, including:

 
- Reveal Trailer, released May 21, 2013
- Behind The Scenes Preview, released May 21, 2013
- Tech Comparison Video, released May 21, 2013
- E3 Attract & Show Mode, event June 11-13, 2013
- Global Multiplayer Reveal Event, event August 14, 2013
- Gamescom: Blitz Game Mode Trailer, event August 21-25, 2013
- Free Fall Downloadable Bonus Map Preview Video, released August 28, 2013
- Single Player Campaign Trailer, released September 10, 2013
- Squads Trailer, released October 3, 2013
- Gameplay Launch Trailer, released October 21, 2013


 

"We’re proud to continue our extensive support of this iconic gaming franchise," said Rob Troy, Co-President at Ant Farm. “With Call of Duty: Ghosts, Activision and Infinity Ward have created an extraordinary entertainment property. They have collaborated closely with us to craft one of the most unique and dynamic campaigns the entertainment world has ever seen, and we’re excited to continue to present this amazing series to a new generation." 

 

Credits


Agency: Ant Farm 
Co-President: Rob Troy
Creative Director: Scott Carson
Producer: Ryan M. Vickers
 

Concept: Ant Farm 

 
Cinematography: Jason Norrid (Lead), Rick Grubel  
Film Production Coordinator: Marquis Cannon

 
Editor: Beau Cassidy 

 
Finishing/Colorist: Ant Farm and Method Studios
 

Graphics and Mnemonic Design: Mike Pendola (Lead Designer)
 

Music:
Survival by Eminem
Interscope Records

 
Mixing: Sonic Pool/Patrick Bird

 
Talent:
Richard Green (mnemonic narrator)

SIGN UP FOR OUR NEWSLETTER
More News from lbbonline.com
Work of the Week
Work of the Week: 14/02/25
14/02/2025
236
0
Trends and Insight
Can Brands Sell Love in 2025?
14/02/2025
126
0
ALL THEIR NEWS
Work from
Cisco Homes
14/02/2025
0
0
Clearwaste
14/02/2025
0
0
Clearwaste
14/02/2025
0
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0