Ant Crazy for Amdro

 

Saatchi & Saatchi New York teams up notorious horror enthusiast, musician and director Rob Zombie to reveal how an ant infestation can truly crawl into a person’s brain in the new :30 “Death Note” for ant control giant, Amdro. Sonic Union mixer Steve Rosen and No6 Editorial editor James Duffy teamed up on this eerie spot which features a crazed man working in his basement, maniacally cutting and pasting letters together to fashion a tiny death note intended for his unwanted insect inhabitants.  The spot features notable character actor Clint Howard who previously collaborated with Rob Zombie on Halloween.

 

“Death Note” opens on the aforementioned unhinged man at his basement desk, checking the sharpness of a blade on his knife. We cut to a closeup of the knife slowly cutting out a miniature letter. The man observes the freshly cut letter through a microscope and wildly laughs at his work. As he continues to work, he says, “Oh, you’re messing with the wrong guy.” The man jabs his knife into his desk and savagely laughs over his finished product, which reads, “You will die ants.” The voice echoes, “When ants drive you crazy, get crazy right back.” The spot cuts to a well-lit outdoor shot with the same man happily dusting his lawn with Amdro. The spot concludes with a shot of the Amdro bottle with a flickering “No mercy. No bugs” tag.  

 

Click the link to view the work http://www.lbbonline.com/videos/846/

 

Director Rob Zombie

Agency: Saatchi & Saatchi NY

Agency Producer: Lynn Appel

Art Director: Jared Creason

Editing: No6 Edit, Bicoastal

Editor: James Duffy

Assistant Editor: Ryan Bukowski

Editorial Executive Producer: Toni Linpari

Colorist: Tom Poole, Company 3

Sound Design: Henryboy

Audio Post: Sonic Union, NY

Mixer: Steve Rosen