Peach
dlmdd
adstars
Electriclime gif
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Ant Crazy for Amdro

Creative 920 Add to collection

Rob Zombie, Saatchi & Saatchi New York and Sonic Union team up for latest campaign

Ant Crazy for Amdro

 

 
Saatchi & Saatchi New York teams up notorious horror enthusiast, musician and director Rob Zombie to reveal how an ant infestation can truly crawl into a person’s brain in the new :30 “Death Note” for ant control giant, Amdro. Sonic Union mixer Steve Rosen and No6 Editorial editor James Duffy teamed up on this eerie spot which features a crazed man working in his basement, maniacally cutting and pasting letters together to fashion a tiny death note intended for his unwanted insect inhabitants.  The spot features notable character actor Clint Howard who previously collaborated with Rob Zombie on Halloween.
 
“Death Note” opens on the aforementioned unhinged man at his basement desk, checking the sharpness of a blade on his knife. We cut to a closeup of the knife slowly cutting out a miniature letter. The man observes the freshly cut letter through a microscope and wildly laughs at his work. As he continues to work, he says, “Oh, you’re messing with the wrong guy.” The man jabs his knife into his desk and savagely laughs over his finished product, which reads, “You will die ants.” The voice echoes, “When ants drive you crazy, get crazy right back.” The spot cuts to a well-lit outdoor shot with the same man happily dusting his lawn with Amdro. The spot concludes with a shot of the Amdro bottle with a flickering “No mercy. No bugs” tag.  
 
Click the link to view the work http://www.lbbonline.com/videos/846/
 
Director Rob Zombie
Agency: Saatchi & Saatchi NY
Agency Producer: Lynn Appel
Art Director: Jared Creason
Editing: No6 Edit, Bicoastal
Editor: James Duffy
Assistant Editor: Ryan Bukowski
Editorial Executive Producer: Toni Linpari
Colorist: Tom Poole, Company 3
Sound Design: Henryboy
Audio Post: Sonic Union, NY
Mixer: Steve Rosen
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Saatchi & Saatchi London, Wed, 02 May 2012 15:19:51 GMT