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Another Silent Night: UN and Refugee Choir Reimagine Holiday Carol

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Created by VML, choir of 32 survivors of humanitarian crises sing their stories of hope to drive donations for UN’s Central Emergency Response Fund

Another Silent Night: UN and Refugee Choir Reimagine Holiday Carol
This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realized that the words to the familiar song had been changed with lyrics describing the pain and fear of those trapped in conflict areas around the world, and the hope and relief that can be provided by humanitarian aid. 

“This is not your typical Silent Night,” said Nyawal, 23, a South Sudanese refugee who sings in the choir. “This is a version of a holiday carol that tells the story of people like us.”

These women are no strangers to suffering themselves, as each of them is a from a conflict area – ranging from Iraq to Sudan.


The words they sang, “Lifting our voices for peace,” work to build awareness of conflict around the world and drive donation to the United Nations’ Central Emergency Response Fund (CERF), whose primary focus is to deliver rapid funding to humanitarian crises as they occur, helping food, water and other life-saving aid reach people in situations of conflict or natural disaster.

The performance has been turned into a docu-style video now available on social media, with the goal of raising funds for CERF. Please visit the UN CERF Facebook page or DonateMiracles.org to support this effort.





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Music

Artist: Paul Sullivan – Piano

Composer: Con Fullam – Chorus Director

Mix: Pete Morse – Mix Artist – Red Vault Audio

Music Production: Justin LaCroix, Pete Nenortas

Original Composition: Micah Tewers

Song: Paul Conway Fullam – Lyrics – Malluf Music ASCAP

Sound Engineer: Steve Drown, Jake Susla (assist)

Post Production / VFX

Colourist: Rob Sciarrattam (Senior)

Executive Producer: Clare Movshon

Grade: Sim Post NYC

Studio: The Studio, Portland, Me.

Production Company

DOP: Alexander Sutula

Gaffer: Jack Rohner

Producer: Alexandra Morrow

Production Company: Timber & Frame

Production Service

Executive Producer: Monica Anderson, John Anderson

Production Service Company: Black Watch Productions

Client

Advertiser: United Nations

Campaign Manager : Karim Sab

Digital Marketing Manager: Sara Gilbertz

Director of Communications and Marketing: Babita Bisht

Global Communications: Kirsten Mildren

Head of Campaigns: Marie-Angie Vassallo

Marketing & Engagement Director: Claudia Hargarten

Creative Agency

Art Director: Jesse Echevarria

Business Affairs Manager: Cindy Morales

Chief Creative Officer: Mike Wente

Client Servicing: Kate Boccio

Client Supervisor: Vicky Trinh

Copywriter: Mark Leephaibul

Creative Agency: United Nations

Director of Strategy: Tarini Shrikhande

Executive Creative Director: Fabio Seidl

Executive Producer: Kolby Slocum

Global Chief Creative Officer: Debbi Vandeven

Group Creative Director: Harsh Kapadia, Silmo Bonomi

Head of Creative Technology: Craig Elimeliah

Music Producer: Nick Keenan

Social Media: Nick Centofante,Eva Kuczynski,

Social Planner: Erin Reed,Kate Wadkins,Jaime Manela

Social Producer: Kelly Conlin

Genres: Storytelling, Scenic, Music performance, Documentary, People

Categories: Corporate, Social and PSAs, Charity

VMLY&R, Wed, 20 Dec 2017 17:16:46 GMT