Anonymous Content Wins Two Direction Gold Lions in Cannes
Anonymous Content won big this year at the Cannes Lions International Festival of Creativity, winning six gold Lion awards. Amongst Anonymous Content's directors, and partner company directors from Somesuch and Iconoclast, the team was recognised with over thirty winning and shortlisted honours.
AT&T “Close to Home,” an anti-texting film for the brand’s “It Can Wait” movement, by BBDO and directed by Frédéric Planchon, won gold for direction. Five gold Lions, including one for direction, went to the Somesuch/Anonymous Content brand film, "The Piccards" for Hennesy, directed by Danile Wolfe via Dorga5. Mark Romanek and Wieden +Kennedy's Nike Mamba Day tribute "The Conductor," featuring Kobe Bryant, received the bronze for the clothing/footwear category. Other award highlights include golds for Frederic Planchon's SSE Piers, gold and bronze awards for Volvo "Look Who's Driving Now" directed by Megaforce, and silver for Kim Gehrig's John Lewis ad, "Man on the Moon."
Full list of Cannes Lions honours below:
Film Craft Lions
Direction:
GOLD LION: AT&T CLOSE TO HOME (Frederic Planchon, Anonymous Content)
GOLD LION: HENNESSY THE PICCARDS (Daniel Wolfe, Somesuch/Anonymous Content)
Shortlist: THE MAN ON THE MOON JOHN LEWIS (Kim Gehrig, Somesuch)
Production design:
GOLD LION: HENNESSY THE PICCARDS (Daniel Wolfe, Somesuch/Anonymous Content)
Shortlist: THE MAN ON THE MOON JOHN LEWIS (Kim Gehrig, Somesuch)
Cinematography:
GOLD LION: HENNESSY THE PICCARDS (Daniel Wolfe, Somesuch/Anonymous Content)
Shortlist: AT&T CLOSE TO HOME (Frederic Planchon, Anonymous Content)
Shortlist: MAN ON THE MOON JOHN LEWIS (Kim Gehrig, Somesuch)
Editing:
SILVER LION: AT&T CLOSE TO HOME (Frederic Planchon, Anonymous Content)
Use of Licensed Music:
Shortlist: SPOTIFY NEVERENDING STORY (Tom Godsall, Anonymous Content)
Shortlist: THE MAN ON THE MOON JOHN LEWIS (Kim Gehrig, Somesuch)
Sound Design:
GOLD LION: HENNESSY THE PICCARDS (Daniel Wolfe, Somesuch/Anonymous Content)
Shortlist: HONDA IGNITION (Aoife McArdle, Somesuch)
Animation:
GOLD LION: SSE PIERS (Frederic Planchon via Academy)
Visual Effects:
GOLD LION: HENNESSY THE PICCARDS (Daniel Wolfe, Somesuch/Anonymous Content)
GOLD LION: SSE PIERS (Frederic Planchon via Academy)
Film Lions
Cosmetics & Toiletries:
BRONZE LION: UNILEVER / AXE NOT JUST A PRETTY HAIRSTYLE (Megaforce, Primo-Iconoclast)
Clothing, Footwear & Accessories:
BRONZE LION: NIKE THE CONDUCTOR (Mark Romanek, Anonymous Content)
Cars & Automotive Products & Services:
Shortlist: HONDA STEPPING (Kim Gehrig, Somesuch)
Retail & e-Commerce:
SILVER LION: THE MAN ON THE MOON JOHN LEWIS (Kim Gehrig, Somesuch)
Food & Drinks:
Shortlist: SHOCK TOP - BIG GAME AD REVIEW WITH T.J. MILLER (Luke Greenfield, Anonymous Content)
Corporate Image & Sponsorship:
Shortlist: AT&T CLOSE TO HOME (Frederic Planchon, Anonymous Content)
Micro-Film:
Shortlist: NIKE SMALL SIDED (Megaforce, Iconoclast)
Viral Film Winners:
GOLD LION: VOLVO LOOK WHOS DRIVING NOW (Megaforce via New Land)
Entertainment Lions
Online: Fiction 15 minutes or under in Length:
Shortlist: AT&T CLOSE TO HOME (Frederic Planchon, Anonymous Content)
Online: Non-Fiction 15 minutes or under in Length
BRONZE LION: VOLVO LOOK WHOS DRIVING NOW (Megaforce via New Land)
Excellence in Artist/Talent Content Production & Distribution Strategy:
Shortlist: SAMSUNG ANTIDIARY (Yoann Lemoine, Iconoclast)
Creative Effectiveness Lions
Shortlist: FINISH DISHES UK DETERGENT (Megaforce via Riff Raff)
Cyber Lions
Social Video:
BRONZE LION: VOLVO LOOK WHOS DRIVING NOW (Megaforce via New Land)
Influencer/Talent:
BROZNE LION: SAMSUNG ANTIDIARY (Yoann Lemoine, Iconoclast)
Community Building / Management:
BROZNE LION: SAMSUNG ANTIDIARY (Yoann Lemoine, Iconoclast)
PR Lions
Video / Moving Images:
Shortlist: AT&T CLOSE TO HOME (Frederic Planchon, Anonymous Content)
Design Lions
Video / Moving Images:
Shortlist: AT&T CLOSE TO HOME (Frederic Planchon, Anonymous Content)
